Brand Tone

Fun and Playful, Empowering and Confident, Approachable and Friendly, Trendy and Design-Focused, Helpful and Informative

Brand Values

• •Self-Expression and Individuality
• •Ease and Convenience
• •Quality and Innovation
• •Inclusivity and Body Positivity
• •Authenticity

Best Practices

• •Embrace Playful Language: Use emojis where appropriate, incorporate light humor, and don't be afraid of a casual, friendly tone (e.g., "looking BOMB," "(sigh)"). Keep it upbeat and positive.
• •Focus on Empowerment and Self-Expression: Craft messages that inspire confidence and celebrate individuality. Highlight how the product helps users express their unique style.
• •Highlight Ease and Convenience: Continuously reinforce the benefits of no dry time, easy application, and long-lasting results as a solution to common nail care frustrations.
• •Stay Visually Inspired and Trendy: Use descriptive language that evokes the fun and artistry of the designs. Refer to current trends or seasonal styles when relevant.
• •Maintain Authenticity and Relatability: Share the brand story, customer testimonials, and behind-the-scenes content. Speak to the customer like a friend who understands their beauty needs and challenges.

Social Perception

Positive, Community-Oriented, Innovative, Slightly Premium but Worth It, Fun and Creative Outlet

Copy Examples

• •Headline: Ditch the Dry Time. Rock the Design. ✨ Body: Life’s too short for smudged polish! Get flawless, fun nails in minutes with Personail. Your personality, at your fingertips. #Personaility
• •Headline: Nailed It! (Literally, in Like 10 Mins) 😉 Body: From couch to chic, instantly. Our easy-to-apply nail wraps give you that fresh-mani feel, without the salon fuss. Go on, express yourself! Shop new arrivals now!
• •Headline: Be Unapologetically YOU. Start with Your Nails. 💅 Body: Your style. Your statement. Our wraps. Personail is all about empowering you to shine. Find your perfect pattern and let your hands do the talking! #BeYourBestSelf
• •Headline: Trend Alert! 🔥 Fresh Designs Just Dropped. Body: Keep your nail game strong with the latest Personail collections. Designed in Australia, loved worldwide. Hassle-free, long-lasting, and oh-so-gorgeous. What are you waiting for?
• •Headline: Gel Power, Home Comfort. Meet Jellies! 💡 Body: Get that durable, glossy, salon-gel finish without stepping out! Our Jellies semi-cured gel wraps are a game-changer. Easy application, UV cure, and 14+ days of fabulous. #JelliesByPersonail