Brand Tone

Friendly and Approachable, Informative and Educational, Enthusiastic and Passionate, Authentic and Relatable, Modern and Tech-Savvy

Brand Values

• •Accessibility to K-Beauty
• •Quality and Efficacy
• •Personalization
• •Cruelty-Free
• •Customer Experience
• •Community and Connection
• •Self-Care as an Act of Love

Best Practices

• •Create a "Brand Voice" Style Guide: Document the key characteristics of your tone (e.g., friendly, informative, enthusiastic), including preferred vocabulary (and words to avoid), sentence structure (e.g., shorter, conversational sentences), and use of emojis or colloquialisms. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The current tone appeals to individuals interested in K-beauty, likely familiar with social media trends, and appreciate a personal touch. Tailor language and references accordingly.
• •Be Authentic and Human: Especially given the connection to "Persiin Corea," let genuine passion for the products and Korean culture shine through. Avoid overly corporate or robotic language. Share stories and behind-the-scenes glimpses where appropriate.
• •Educate, Don't Just Sell: While the goal is to sell products, frame copy around providing value – tips, education about ingredients, how to solve a skincare problem. This builds trust and reinforces the informative aspect of the brand voice.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video script, or a customer service email, the core tone should be recognizable. Regularly review content across platforms to ensure alignment.

Social Perception

Trusted Source for K-Beauty, Helpful and Knowledgeable, Innovative, Community-Oriented, Positive Customer Service, Legitimate Business

Copy Examples

• •✨ Get ready to glow! ✨ We're SO excited to welcome the [Product Name] by [Brand] to the Kippun Haru family! 💖 This K-beauty gem is packed with [Key Ingredient 1] and [Key Ingredient 2] to [Benefit 1] and [Benefit 2]. Perfect for [Skin Type/Concern]! Tap the link in bio to discover your new skincare obsession. 😉 #KippunHaru #KoreanSkincare #NewArrival #KBeauty #[BrandName]
• •Your Skin Will Thank You! 🙏 Discover K-Beauty Secrets Inside... Ciao beauty lover! ✨ Ready to transform your skincare routine? At Kippun Haru, we bring the best of Korean beauty right to your doorstep. From soothing serums to hydrating masks, find everything you need for that radiant K-glow! P.S. Don't forget to check out our latest blog post on [Relevant Topic]! [Link]
• •Unlock the secret to [Desired Result, e.g., 'glass skin'] with the beloved [Product Name]! 💧This powerhouse serum is a fan-favorite in Korea for a reason. Formulated with [Key Ingredient], it works wonders to [Benefit 1], [Benefit 2], and leave your skin feeling baby-soft. Gentle enough for daily use, it’s your shortcut to a healthier, happier complexion! Still have questions? Chat with our skincare experts! #[Product Name] #KoreanSerum #SkincareRoutine #HealthySkin
• •Hey everyone! 👋 Today, I'm SO thrilled to show you one of my current obsessions for [Skin Concern, e.g., 'keeping my skin hydrated during these changing seasons'] – it's the [Product Name]! You guys have been asking about it, so let's dive in and see why it's a K-beauty must-have! #KippunHaru #SkincareTips #KoreanBeauty #[ProductName] #AnnaRecommends
• •Treat Your Skin! 💖 Enjoy [Discount]% Off All [Category, e.g., 'Sheet Masks'] This Week Only! Stock up on your K-Beauty faves and give your skin the love it deserves. Use code: [CODE] at checkout. Happy shopping! ✨ #KBeautySale #SkincareOffer #KippunHaruDeals