Brand Tone

Authentic & Cultural, Welcoming & Friendly, Resourceful & Abundant, Informative, Direct & Sales-Oriented

Brand Values

• •Authenticity: Providing genuine Persian and Oriental products and culinary experiences.
• •Quality: Offering high-quality ingredients, especially noted with items like saffron. (Though some reviews contest this for certain items at times).
• •Customer Experience: Aiming for friendly service and a welcoming environment in their physical store/restaurant.
• •Variety & Availability: Ensuring a comprehensive range of products that might be hard to find elsewhere in the region.
• •Cultural Connection: Serving as a hub for the Persian community and those interested in Persian culture through food.

Best Practices

• •Embrace Authenticity: Use specific Persian terms (with explanations if needed for a broader audience) for dishes and key products. Share stories or cultural significance behind items. (e.g., "Our *Advieh* spice blend is a family recipe...")
• •Maintain a Welcoming Voice: Use friendly, inclusive language. Address customers directly (e.g., "We invite you to discover...", "Let us help you find..."). Respond to comments and reviews with warmth.
• •Highlight Variety & Solutions: Emphasize the breadth of your product range and how it helps customers create authentic meals or find rare items. (e.g., "Everything you need for a Persian feast," "Hard-to-find ingredients, right here in Switzerland.")
• •Be Informative and Passionate: Share knowledge about Persian food, ingredients, and cooking techniques through product descriptions, blog posts, and social media captions. Let your passion for Persian culture shine through.
• •Ensure Clarity and Trust (especially for online store): While being warm and cultural, ensure e-commerce copy (product details, shipping, returns) is clear, concise, and transparent to build trust, especially given some past feedback on online orders.

Social Perception

Generally Positive: Seen as a valuable resource for Persian groceries and a good spot for authentic Persian meals. The restaurant aspect often receives high praise. Trusted for Specific Items: Likely sought out for particular Persian brands and ingredients. Concerns: Some customers have raised issues regarding pricing consistency, and occasionally, the freshness or correctness of specific grocery items. Community Hub: For those seeking Persian products and food, it appears to be a recognized and appreciated establishment.

Copy Examples

• •Headline (Website Banner/Social Media): Your Home for Authentic Persian Flavors in Switzerland. Taste the Tradition at Persienmarkt. Body: From fragrant saffron and basmati rice to delicious sweets and savory spices, discover a world of genuine Persian ingredients online and in our Neuenhof store. Craving a taste of Iran? Our restaurant serves beloved traditional dishes made with love. Explore Persienmarkt today!
• •Product Feature (Instagram/Facebook Post - featuring a specific spice): Unlock the secrets of Persian cuisine with our hand-picked Sumac! Perfect for adding that tangy, citrusy note to kebabs, salads, and stews. What’s your favorite dish with Sumac? Share with us! #Persienmarkt #PersianSpices #AuthenticCooking #SwissFoodie
• •Restaurant Promotion (Email/Social Media): Escape to Persia for an Evening! 🇮🇷 Join us at Persienmarkt Restaurant for an unforgettable culinary journey. Enjoy our famous Chelo Kebab, aromatic Ghormeh Sabzi, and more. Friendly faces and authentic tastes await! Reserve your table: [Link/Phone Number]. #PersianFoodSwitzerland #NeuenhofRestaurant #DineWithUs
• •New Product Arrival (Website/Newsletter): Fresh Arrivals! We’ve just stocked up on [New Product, e.g., 'Golchin Rosewater'] and a new selection of [e.g., 'Persian nougat (Gaz)']. Bring the true taste of Persia to your kitchen. Shop now and enjoy free shipping over [Amount] CHF! [Link to New Arrivals]
• •Community Engagement (Blog/Social Media): More Than a Market, We're a Community. At Persienmarkt, we love sharing the richness of Persian culture, from cherished family recipes on our blog [Link to Blog] to the warm conversations in our store. What does Persian cuisine mean to you? Let us know in the comments! #PersienmarktCommunity #TasteOfIran #CulturalExchange