Brand Tone

Authoritative and Knowledgeable, Passionate and Appreciative, Elegant and Sophisticated, Trustworthy and Traditional, Customer-centric and Helpful

Brand Values

• •Authenticity
• •Heritage and Tradition
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Integrity and Trust
• •Artistic Appreciation

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave the family's long history (since 1968, generations of Faeghis) and deep knowledge of Persian rugs into all communications. This builds trust and positions the brand as an authority.
• •Use Storytelling: Share the narratives behind individual rugs – their origins, the meaning of their patterns, and the artisans who create them. This connects with customers on an emotional level and highlights the "unique story" aspect of each piece.
• •Maintain a Refined and Respectful Voice: The language should always be elegant, respectful of the art form, and appreciative of the customer's interest. Avoid overly casual slang or overly aggressive sales tactics. Focus on the intrinsic value and beauty of the rugs.
• •Highlight Authenticity and Quality: Continuously reinforce the commitment to genuine, handmade carpets and the use of quality materials like natural dyes. Educate customers on what makes their rugs special.
• •Showcase Customer-Centricity: Ensure all copy reflects a helpful, approachable, and service-oriented attitude. Highlight offerings like home trials, expert consultations, and after-care services to demonstrate a commitment to customer satisfaction.

Social Perception

A reputable and trusted source for high-quality, authentic Persian rugs. Experts in their field with extensive knowledge and a passion for their products. Providers of excellent and personalized customer service. A long-standing, family-run business with a strong sense of history and tradition. A destination for unique and beautiful pieces that are considered investments and potential heirlooms.

Copy Examples

• •Headline: More Than a Rug, It's a Legacy. Woven with History, Crafted for Your Home. Body: For over 50 years, the Persian Carpet Gallery has brought the soul of Persia to Australian homes. Each handmade carpet tells a unique story, rich in heritage and artistry. Discover a timeless treasure that will be cherished for generations. (Call to Action): Explore Our Collection of Heirlooms.
• •Headline: The Art of Authenticity. Feel the Difference of Genuine Craftsmanship. Body: In a world of imitations, experience the unparalleled quality of a true handmade Persian rug. Our family has shared this passion for generations, ensuring every piece is an authentic work of art, vibrant with natural dyes and intricate detail. (Call to Action): Visit Our Gallery & Speak to Our Experts.
• •Headline: Elevate Your Space with Timeless Elegance. Let Our Experts Guide You. Body: A Persian carpet is an investment in beauty and culture. From classic designs to contemporary statements, find the perfect piece to transform your home. Our knowledgeable team offers personalized service to help you choose a rug you'll adore. (Call to Action): Schedule Your Complimentary Home Trial Today.
• •Headline: Generations of Passion, Woven into Every Thread. Body: Since 1968, the Faeghi family has been dedicated to sourcing the finest handmade Persian rugs. We believe a home is enriched by these unique creations, each carrying centuries of tradition and artistry. Trust our heritage to bring lasting beauty to yours. (Call to Action): Discover the Persian Carpet Gallery Story.
• •Headline: Beyond Decoration. An Enduring Piece of Art for Your Floor. Body: Each Persian rug in our collection is hand-selected for its exceptional quality, unique design, and the story it embodies. We invite you to experience the rich textures and vibrant, organic colors that only a genuine handmade carpet can offer. (Call to Action): Find Your Masterpiece. Shop Online or In-Store.