Brand Tone

Authentic & Traditional, Expert & Passionate, Quality-focused, Customer-centric & Welcoming, Slightly Formal but Accessible

Brand Values

• •Authenticity & Tradition
• •Quality Craftsmanship
• •Cultural Appreciation & Sharing
• •Customer Trust & Satisfaction
• •Direct Connection

Best Practices

• •Emphasize Heritage and Authenticity: Consistently use terms like "genuine," "handcrafted," "traditional," "directly imported," and mention the rich history of Persian craftsmanship.
• •Showcase Expertise with Passion: Share knowledge about the origins, materials, and stories behind the products. Convey a genuine love for Persian art.
• •Focus on Quality and Uniqueness: Highlight the use of natural materials, the skill of the artisans, and the one-of-a-kind nature of many items.
• •Maintain a Welcoming and Respectful Voice: Address customers with a helpful and appreciative tone. Ensure clarity and provide detailed information to build trust. Even when discussing high-value items, keep the language accessible.
• •Bridge Cultures: Gently educate the audience about Persian culture and the significance of the art forms, fostering a deeper appreciation beyond the product itself, as the company representative aims to do.

Social Perception

Positive Customer Experiences, Trusted Source for Persian Goods, Appreciation for Authenticity, Limited Online Engagement (Social Media)

Copy Examples

• •Headline: "Own a Piece of Persian History: Authentic, Handwoven Rugs Direkt from Iran." Body: "For over 30 years, Persiadirect has brought the soul of Persia to homes in Japan. Each rug is a unique masterpiece, handcrafted by skilled artisans using centuries-old techniques and the finest natural materials. Discover a treasure that tells a story."
• •Headline: "The Art of Gabbeh: Warmth and Wonder, Woven by Hand." Body: "Experience the charm of a genuine Gabbeh rug. Sourced directly from nomadic weavers, these vibrant, plush carpets bring unique artistry and cozy comfort to any room. Our experts carefully select each piece for its exceptional quality and beauty."
• •Headline: "More Than a Carpet, It's a Connection to Culture." Body: "At Persiadirect, we believe every Persian carpet carries the rich heritage of its origins. Let us guide you in choosing a piece that not only enhances your home but also connects you to a 5,000-year-old tradition of art and craftsmanship. Visit our Kunitachi or Fuchu stores or explore our collection online."
• •Headline: "Vintage Kilims: Timeless Beauty, Modern Appeal." Body: "Uncover the enduring allure of our handpicked vintage kilims. Each piece, rich in history and character, offers a unique way to add a touch of sophisticated, bohemian style to your interiors. Directly imported, authentically Persian."
• •Headline: "Preserving Your Persian Treasure: Expert Cleaning & Repair." Body: "Your Persian rug is an investment in art and history. Our specialized cleaning and repair services, performed by Iranian technical experts, ensure your cherished carpet remains beautiful for generations to come. Entrust its care to us."