Tono de Marca

Approachable & Friendly, Informative & Expert-Backed, Empowering & Inclusive, Modern & Trendy, Caring & Authentic

Valores de Marca

• •Accessibility/Affordability
• •Quality & Efficacy
• •Clean & Conscious Beauty
• •Innovation (K-Beauty Inspired)
• •Empowerment & Confidence
• •Heritage & Authenticity

Mejores Prácticas

• •Always Lead with Value and Affordability: Consistently emphasize the salon quality at an accessible price proposition. This is a primary differentiator.
• •Weave in the K-Beauty & Expert Angle: Regularly mention the Korean innovation and the co-founder's hairstylist expertise to build credibility and highlight product quality.
• •Speak Directly to the Customer with an Empowering Voice: Use you and your frequently. Focus on how the products will make the customer feel (confident, beautiful, good about their hair). Frame benefits around empowerment.
• •Maintain an Approachable and Relatable Persona: While highlighting expertise, avoid overly technical jargon. Share the brand story, user testimonials, and engage genuinely on social media to foster connection.
• •Be Transparent About Values: Consistently mention clean, cruelty-free, AAPI-owned, and women-owned where appropriate, as these are important aspects of the brand identity and resonate with conscious consumers.

Percepción Social

Positive & Appreciative, Value-Driven, Trustworthy & Relatable, Growing Recognition, Minor Confusion

Ejemplos de Copy

• •Headline: Salon Luxury, Sincerely Priced. Your Hair Deserves K-Beauty Innovation. Body: Tired of choosing between effective haircare and your budget? At Perseve Hair, we bring 30 years of hairstylist expertise and the best of Korean innovation directly to your shower—all under $12. Discover nutrient-rich formulas that truly transform your hair. Call to Action: Experience the Perseve difference.
• •Headline: From Our Family to Yours: Healthy Hair Starts Here. Body: As a mother-daughter AAPI-owned brand, we poured our hearts (and decades of salon wisdom!) into creating clean, cruelty-free haircare that makes you feel amazing. Say goodbye to compromise and hello to vibrant, healthy locks. Call to Action: Shop the Collection.
• •Headline: Unlock Your Best Hair Days with Perseve. Body: Infused with powerful ingredients like Royal Jelly and Acai Palm, our K-beauty inspired treatments are designed to nourish, repair, and revive. Affordable luxury isn't a dream—it's our promise. Call to Action: Find Your Perfect Match.
• •Headline: Real Results, Honest Prices. That’s the Perseve Glow. Body: See why our community is raving! Our salon-inspired formulas, made in Korea, deliver the hydration and health your hair craves, without the premium price tag. Cruelty-free, pH balanced, and packed with goodness. Call to Action: Join the #PerseveHair Family.
• •Headline: The Secret to Gorgeous Hair? K-Beauty Science & A Touch of Love. Body: Co-founded by a seasoned NYC hairstylist, Perseve Hair blends cutting-edge Korean formulations with a passion for accessible beauty. Get ready for your most radiant, resilient hair yet. Call to Action: Discover K-Beauty Haircare.