Brand Tone

Passionate and Enthusiastic, Community-focused and Inclusive, Proud and Authentic, Modern and Trendy, Informal and Relatable, Supportive

Brand Values

• •Loyalty
• •Authenticity
• •Community
• •Pride
• •Quality
• •Innovation and Trendsetting
• •Contribution

Best Practices

• •Develop a "Voice Guide": Clearly define the brand's personality traits (e.g., passionate, proud, inclusive, modern), key terminology (including local slang like "Rek," "WANI" where appropriate), and a "do's and don'ts" list for language. This ensures everyone writing for the brand is aligned.
• •Understand Your Audience Segments: While the core identity is Persebaya support, the tone might be slightly adjusted for different platforms or campaigns (e.g., more informal and visual on TikTok, slightly more official for website announcements). Always keep the primary audience – the loyal fans – in mind.
• •Embrace "Bonek" Culture (Authentically): Incorporate the language, passion, and symbols that resonate with Persebaya supporters. Use terms like "Rek," "WANI," "Bajul Ijo," and hashtags like #KitaPersebaya and #BanggaBeliAsli consistently. This builds connection and shows understanding.
• •Focus on "Pride" and "Support": Continuously reinforce the ideas that wearing the merchandise is a display of pride and that purchasing official items directly supports the club. This aligns with the core values and resonates deeply with fans.
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy matches the visuals used in marketing materials. For example, passionate copy should be paired with dynamic imagery of fans or players. Use consistent branding elements (logos, colors) alongside the copy.

Social Perception

Official and Trusted Source, Integral Part of Fan Identity, Symbol of Pride, Community Hub, Responsive to Fans, Fashionable/Lifestyle Brand, Accessible

Copy Examples

• •Headline: WEAR YOUR PRIDE. BLEED GREEN. Body: More than just a jersey. It's a statement. It's our history. It's your unwavering loyalty. Get the official Persebaya 2024/25 kit and let them hear your roar. #BanggaBeliAsli #KitaPersebaya
• •Headline: FROM THE STANDS TO THE STREETS. PERSEBAYA EVERYWHERE. Body: Rock the latest Persebaya lifestyle collection. Fresh designs, premium comfort, and that unbeatable Bajul Ijo spirit. Show your colors, Rek, wherever you go! Shop now and own a piece of the pride.
• •Headline: AUTHENTICITY ISN'_T JUST A WORD. IT'S OUR PROMISE. Body: Every stitch, every design, every piece of Persebaya Store gear is 100% official. When you choose #BanggaBeliAsli, you're directly supporting your beloved Green Force. Thank you for being part of the journey.
• •Headline: TIKTOK EXCLUSIVE! UNBOX THE NEW FAN TEE! 🐊🔥 Body: Ojok kesuwen, Rek! (Don't wait too long, guys!) Check out our latest drop – the limited edition "WANI" fan tee! Super comfy, super cool. Ndang diserbu sebelum keentekan! (Hurry and grab it before it runs out!) Link in bio! #PersebayaStore #BonekStyle
• •Headline: MORE THAN A TEAM. WE ARE A FAMILY. Body: From generation to generation, the spirit of Persebaya lives on. Our new kids' collection is here, so the youngest Bonek and Bonita can share the passion. Create memories, share the pride. #KeluargaPersebaya #GenerasiBonek