Brand Tone

professional, trustworthy, and empathetic

Brand Values

• •Scientific Credibility
• •Quality and Safety
• •Customer-Centricity
• •Natural Solutions
• •Empowerment

Best Practices

• •Lead with Science, Follow with Empathy: Always ground product claims in scientific evidence, clinical studies, or the expertise of the founder. Immediately connect these facts to the emotional benefit for the customer (e.g., "maintain independence," "see loved ones clearly").
• •Amplify Customer Voices: Continue to prominently feature detailed, authentic testimonials. Let the stories of real users be a primary driver of your marketing narrative, as they provide powerful social proof and emotional connection.
• •Maintain a Professional, Clean Aesthetic: Ensure all visuals from the website to social media posts are clean, professional, and high-quality. This visually reinforces the brand's commitment to quality and scientific credibility.
• •Use Empowering Language: Frame the conversation around proactivity, support, and maintaining quality of life. Use words like "protect," "support," "maintain," and "empower" rather than focusing solely on the negative aspects of vision decline.
• •Be Transparent and Accessible: Continue to be upfront about the product's formulation, manufacturing standards, and guarantees. Ensure contact information and customer support are easily accessible to foster a sense of trust and care.

Social Perception

effective products, high-quality brand, trustworthy and caring

Copy Examples

• •Don't let age dim your view. Rediscover the world's vibrancy with Saffron 2020, the scientifically-backed supplement for macular health.
• •It all started with a personal mission: to find a natural solution for a loved one's failing vision. That mission became Persavita. Our founder, a PhD pharmacist, formulated Saffron 2020 based on clinical research to help you maintain the eyesight you cherish. #Persavita #Saffron2020 #EyeHealth #VisionSupport #ScienceBacked
• •John R. was told monthly injections were his new reality. Then he found Saffron 2020. Today, his doctors are amazed by the improvement in his eyes. Read John's story and see how a science-backed, natural approach is making a difference.
• •Formulated by a pharmacist and backed by a U.S. patent, Saffron 2020 is more than a supplement; it's a commitment to your vision. Each capsule contains a precise, clinically studied dose of high-quality saffron to support retinal health and protect your precious eyesight.
• •Give the gift of clearer sight. For a parent or loved one struggling with age-related vision changes, Persavita offers a natural, science-driven path to supporting their eye health and independence. Learn more about our satisfaction guarantee.