Brand Tone

Elegant, Emotional, Trustworthy, Artistic, Approachable

Brand Values

• •Quality
• •Customer Satisfaction & Emotional Connection
• •Beauty & Aesthetics
• •Reliability & Experience
• •Attention to Detail

Best Practices

• •Develop a Tone of Voice Guide: Clearly document the brand's tone (e.g., Elegant, Emotional, Trustworthy, Artistic, Approachable) with examples of "do's and don'ts" for all writers and content creators. This should include preferred vocabulary, sentence structure, and the level of formality.
• •Focus on "Emotions" and "Moments": Consistently weave in language that speaks to feelings, celebrations, and the significance of gifting flowers, aligning with the "Pequeños Detalles, Grandes EMOCIONES" tagline.
• •Highlight Quality and Craftsmanship: Use descriptive adjectives that reinforce the premium nature of the flowers and the care taken in arrangements (e.g., "exquisite," "handcrafted," "artisan," "premium," "freshly selected").
• •Maintain Visual-Verbal Harmony: Ensure that the copy on social media, ads, and the website complements the elegant and high-quality visual identity. The words should evoke the same sophistication and beauty seen in the images.
• •Train and Review: Regularly train anyone writing for the brand on the established tone of voice. Implement a review process to ensure all external communications are consistent and accurately reflect Persa Flores' desired image and values.

Social Perception

Customers perceive Persa Flores as a provider of beautiful, high-quality flowers and a professional service. They appreciate the attention to detail in packaging and the overall gifting experience. The brand is seen as a dependable option for sending flowers throughout Spain, with an emphasis on freshness and timely delivery. Customers likely see Persa Flores as a way to express emotions and celebrate special moments, aligning with the brand's messaging.

Copy Examples

• •Headline for a Valentine's Day Collection: Crafted with Passion, Delivered with Love. Explore our Valentine's Day collection and let an exquisite Persa Flores bouquet speak the language of your heart.
• •Instagram Caption for a New Bouquet: Introducing 'Serene Dream' – a delicate dance of [Flower Type 1] and [Flower Type 2], handcrafted to bring a moment of pure elegance and joy. Because some emotions are best expressed in bloom. #PersaFlores #ArtOfGifting #LuxuryFlowers
• •Website 'About Us' Snippet: For over 48 years, Persa Flores has been dedicated to transforming life's special moments into cherished memories. Our passion for premium quality blooms and artistic design ensures every handcrafted bouquet delivers not just flowers, but profound emotions. Trust us to convey your deepest sentiments with elegance and care.
• •Email Subject Line for a Promotion: A Touch of Elegance for Their Special Day – Discover Beautifully Handcrafted Bouquets at Persa Flores.
• •Product Description Snippet (for a preserved rose): Timeless affection, captured forever. Our 'Eternal Embrace' preserved rose is more than a gift; it's a lasting symbol of your enduring love. Presented with the signature Persa Flores elegance, ready to create an unforgettable moment.