Brand Tone

Expert & Informative, Motivational & Supportive, Professional & Trustworthy, Approachable & Positive, Results-Oriented

Brand Values

• •Health & Well-being
• •Expertise & Science
• •Personalization
• •Quality & Efficacy
• •Long-Term Results & Sustainability
• •Motivation & Empowerment
• •Transparency

Best Practices

• •Always Prioritize Clarity and Accuracy: Ensure all information, especially regarding nutrition and health benefits, is scientifically sound and easy to understand. Avoid jargon where possible or explain it clearly.
• •Balance Expertise with Approachability: While showcasing Fabien's qualifications and the science behind the products/services, maintain a supportive, encouraging, and human tone. Use "you" and "we" to create a connection.
• •Focus on Benefits and Solutions: Frame copy around how PERROULAZ NUTRITION® helps clients solve their problems (e.g., lose weight, build muscle, improve health) and achieve their desired outcomes.
• •Incorporate Proof and Trust Signals: Regularly feature genuine client testimonials, certifications, and the "Swiss Made" quality aspect to build credibility and trust.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website product description, an Instagram caption, or a YouTube video script, the core tone (expert, motivational, trustworthy, positive) should remain consistent, adapting only slightly to the specific format and audience of each platform.

Social Perception

Highly Positive Customer Feedback, Trusted Authority, Quality Association, Community Focused (Implicitly), Retailer Confidence

Copy Examples

• •Headline (Website/Social Media for Coaching): "Unlock Your Potential. Expert Coaching, Lasting Results. Fabien Perroulaz, your ASCA-certified partner in transformation." Body: "Stop dreaming about your goals and start achieving them. With personalized sports coaching and science-backed nutrition plans from PERROULAZ NUTRITION®, we'll guide you every step of the way. Your journey to a stronger, healthier you begins here."
• •Product Description (e.g., Clear Whey): "Refreshingly Powerful: PERROULAZ NUTRITION® Clear Whey. Experience the Swiss-made difference with our delicious, high-purity Clear Whey. Zero sugar, zero fat, and packed with [XX]g of premium protein per serving to fuel your recovery and build lean muscle. Finally, a protein shake that’s as invigorating as your workout!"
• •Social Media Post (Motivational/Informative): "Did you know? Consistent protein intake is key not just for muscle growth, but for sustained energy and satiety. Our Classic Whey is expertly formulated in Switzerland to provide a complete amino acid profile for optimal results. Questions about your protein needs? DM us or visit our blog! #PerroulazNutrition #SwissQuality #FitTip"
• •Client Testimonial Promotion: "Real People, Real Results! Meet [Client Name], who transformed their health and physique with PERROULAZ NUTRITION®'s personalized coaching. '[Quote from client about their positive experience and results].' Ready to write your own success story? Link in bio for your free consultation."
• •Blog Post/Newsletter Snippet (Expert Tone): "The Science of Fat Loss: Beyond the Calories. At PERROULAZ NUTRITION®, we believe in a holistic approach. Our latest article delves into the crucial roles of micronutrients, hormonal balance, and targeted training in achieving sustainable fat loss. Empower yourself with knowledge – read more on the blog."