Brand Tone

Elegant, Sophisticated, Artistic, Architectural, Confident, Understated, Modern with a Nod to Heritage, Exclusive, Discerning, Potentially Playful/Witty

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Design & Innovation
• •Exclusivity & Authenticity
• •Timeless Elegance
• •Artistic Integrity

Best Practices

• •Embrace Understatement: Let the quality and design speak. Avoid hyperbole or overly promotional language. Focus on sophisticated, descriptive wording.
• •Highlight Heritage with Modern Relevance: Weave in the brand's rich history, but always connect it to contemporary appeal and innovation.
• •Use Evocative, Sensory Language: Describe the feel of the leather, the sculptural shapes, and the artistic inspiration behind the designs. Appeal to a sense of refined taste.
• •Maintain a Confident, Assured Voice: The brand knows its worth and its place in the luxury market. The copy should reflect this self-assurance without arrogance.
• •Prioritize Visual Storytelling Alignment: Ensure the copy complements the brand's strong visual identity. The words should evoke the same elegance, artistry, and minimalism seen in their products and imagery.

Social Perception

Perrin Paris is perceived as a high-end, luxury brand with a strong French heritage. It is seen as a brand for discerning customers who appreciate unique design and high quality over prominent logos or fleeting trends. The connection to glove-making is a distinct part of its identity and story, often highlighted in its unique "glove clutch" designs. The brand has a global presence with boutiques in major fashion capitals, though it maintains an air of exclusivity. Customers who know the brand appear to value its craftsmanship and the longevity of its products.

Copy Examples

• •Product Description (for a signature clutch): An heirloom reinvented. The [Product Name] clutch seamlessly marries our storied savoir-faire with a bold, contemporary silhouette. Sculpted from the finest French calfskin, it’s an extension of your hand, a whisper of heritage, and a statement of quiet confidence. This is not just a bag; it's a Perrin Paris signature.
• •Social Media Post (Instagram - image of a handbag in an artistic setting): Where craftsmanship meets artistry. Each Perrin Paris creation is an exploration of form and material, an ode to timeless design. Discover the architecture of elegance. #PerrinParis #LuxuryLeather #ArtisanCrafted #TimelessDesign
• •Website "About Us" Snippet: Since 1893, Perrin Paris has crafted more than luxury accessories; we have sculpted a legacy. From our origins as master glove makers to our evolution into a house of innovative leather goods, our commitment to exceptional materials, audacious design, and enduring Parisian elegance remains unwavering. We don't follow trends; we define them, quietly.
• •Email Subject Line (for a new collection): Perrin Paris: Unveiling New Icons of Modern Craft.
• •Short Ad Copy: Perrin Paris. Beyond luxury, lies artistry. Discover handbags and gloves that speak in a language of their own. Crafted for the discerning, since 1893.