Brand Tone

Aspirational & Luxurious, Playful & Entertaining, Approachable & Friendly, Trustworthy & Expert, Passionate

Brand Values

• •Accessibility to Luxury: Making high-end fashion more attainable for a wider audience.
• •Sustainability: Promoting a circular economy through the resale of pre-owned luxury items.
• •Authenticity & Trust: Guaranteeing genuine products and building a trustworthy platform for buyers and sellers.
• •Customer Enjoyment & Experience: Creating an enjoyable and seamless shopping experience, treating customers like friends.
• •Passion for Fashion: Driven by a genuine love and deep understanding of fashion.

Best Practices

• •Embrace the Founder's Voice (Strategically): Integrate Aon Somrutai's distinct, playful, and passionate persona (e.g., "I want this one," "Thank you Kateyki," high energy) into relevant channels like TikTok and Instagram, while ensuring a more refined, trustworthy tone for website copy and formal communications. The key is authenticity that aligns with her established public image.
• •Balance Luxury with Accessibility: While showcasing high-value items, use language that feels inviting and inclusive rather than alienating. Emphasize the "joy" and "accessibility" of owning luxury through a sustainable model.
• •Highlight Sustainability as a Core Value: Consistently weave in the message of sustainable fashion and the benefits of the circular economy. This appeals to conscious consumers and adds depth to the brand's luxury positioning.
• •Prioritize Trust and Authenticity in All Communications: Given the nature of pre-owned luxury, every piece of copy, from product descriptions to FAQs, should reinforce the brand's commitment to authenticity, expert verification, and customer security. Use clear, confident language regarding authentication processes.
• •Adapt Tone to Platform, Maintain Core Values: While TikTok content can be more overtly playful and trend-driven, and website copy more informative and reassuring, the underlying values of passion for fashion, accessible luxury, sustainability, and trustworthiness should permeate all communications. Ensure the "friendly expert" feel comes through regardless of the platform.

Social Perception

Influencer-Driven, Entertaining & Aspirational, Trusted Reseller (for some), Modern & Trendy, Focus on Thai Market (primarily), Questions of Authenticity (from skeptics)

Copy Examples

• •Instagram Post (Aspirational & Playful): Spotted: Your dream bag just landed at Perrine Porter! 😉 We know, we know, 'I want this one, this one, AND this one!' ✨ Dive into our latest collection of authenticated luxury and let your style do the talking. Who says you can't have it all (sustainably!)? #PerrinePorter #LuxuryFinds #SustainableStyle #AonSomrutaiLoves
• •Website Banner (Trustworthy & Accessible Luxury): Perrine Porter: Real Luxury, Authenticated. Your trusted friend in discovering timeless treasures. Explore pre-loved Chanel, Hermes, and more – because iconic style is forever. #LuxuryResale #AuthenticOrNothing
• •TikTok Video Caption (Entertaining & Trendy): When the craving for new arm candy hits HARD 🛍️😂 Luckily, Perrine Porter is my playground! Thank you, Kateyki, for enabling my sustainable sparkle! ✨ What pre-loved gem are you hunting for? #PerrinePorter #LuxuryHaul #FunnyFashion #PreLovedLuxury #ThankYouKateyki
• •Facebook Ad (Passionate & Community-Focused): More than just a store, Perrine Porter is a passion for fashion shared. Founded by Aon Somrutai, we believe in making luxury accessible and sustainable. Join our community of style lovers and find your next cherished piece. #FashionWithPassion #PerrinePorterCommunity #SustainableLuxury
• •Email Newsletter Snippet (Exclusive & Expert): Curated for the Connoisseur: This week's Perrine Porter Edit features ultra-rare finds and investment pieces, handpicked and authenticated by our experts. Discover the story behind each treasure and make it part of yours. Your journey into sustainable luxury starts here. #PerrinePorterEdit #LuxuryInvestment #AuthenticatedAlways