Brand Tone

Empowering, aspirational, supportive, friendly yet polished, and encouraging, aiming to inspire confidence and an active lifestyle.

Brand Values

• •Functionality and Style
• •Quality
• •Empowerment
• •Community/Small Business Support

Best Practices

• •Create a Tone of Voice Guide: Document the core characteristics of your brand voice (e.g., Empowering, Supportive, Clean, Aspirational) with examples of what to do and what to avoid. This ensures anyone writing for the brand stays consistent.
• •Focus on "The Why": Don't just sell leggings; sell the feeling. Your copy should focus on the confidence, strength, and intention behind wearing the clothes. Connect the product to the customer's lifestyle and aspirations.
• •Use Consistent Key Phrases: Regularly incorporate brand-specific phrases and hashtags like "Move with Intention," "Designed for Your Day," and "#AnywherewithPerrie" across all platforms to build brand recognition.
• •Speak Directly to Your Audience: Use "you" and "your" to create a direct, personal connection with the customer. Frame your copy as a conversation that understands her needs and goals.
• •Blend Lifestyle and Product: Ensure the copy seamlessly integrates the product's features (e.g., "high-performance fabric") with its lifestyle benefits ("from your morning yoga flow to your afternoon coffee run"). The athleisure appeal lies in this exact fusion.

Social Perception

Perceived as a niche, locally-focused brand offering stylish and functional alternatives to larger global competitors. Customers are attracted by clean aesthetics, supportive messaging, and the appeal of supporting a smaller enterprise. Professional photography and consistent branding create a perception of quality and trustworthiness.

Copy Examples

• •Your Style, Your Strength. The New Amara Set is Here. Designed for fluid movement and effortless style, the Amara Set transitions with you from your morning yoga flow to your afternoon coffee run. It’s more than activewear; it’s a commitment to moving with intention. Where will you wear yours? #AnywherewithPerrie #MoveWithIntention #PerrieAthleisure
• •Where Fashion Meets Function. Stop compromising between style and comfort. Perrie Athleisure creates high-performance activewear that feels as good as it looks. Perfect for the gym, the street, and everywhere in between. Discover the collection that moves with you. Shop now for 20% off your first order!
• •Designed for Your Day. From intense workouts to quiet moments, our collection is crafted to support every part of your journey. High-performance fabrics, intentional design. Discover Your Set
• •A Little Motivation For Your Monday Hi [Customer Name], We believe every week is a fresh start. A new chance to set your intentions and move with purpose. Whether you're hitting a new personal best or finding balance in a busy schedule, we're here to support you. As a thank you for being part of our community, here's a look at our most-loved styles this week. #PerrieCommunity
• •Morning grind starts now. ☀️ Our Liora Set is the perfect partner for a productive day. Comfy, stylish, and ready for anything. #OOTD #GRWM #athleisure #gymtok #PerrieAthleisure #fitcheck