Brand Tone

Sophisticated & Artistic, Transformative & Empowering, Passionate & Personal, Exclusive & Niche, Confident & Bold, Modern & Inclusive

Brand Values

• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Transformation & Empowerment
• •Creativity & Innovation
• •Authenticity
• •Community & Connection
• •Passion

Best Practices

• •Champion Transformation and Self-Expression: Consistently weave the narrative of fragrance as a tool for personal transformation and the expression of one’s unique identity into all communications.
• •Employ Sophisticated and Evocative Language: Use a rich, artistic, and slightly mysterious vocabulary ("olfactory personality," "alchemical," "elixir," "rare essences," "complex compositions") that reflects the niche, high-quality nature of the brand.
• •Maintain an Empowering and Confident Voice: Speak with authority about the power of scent, encouraging wearers to confidently explore and express different facets of their character. Reinforce the idea that they are not just buying a perfume, but an identity.
• •Highlight Swiss Craftsmanship and Exclusivity: Regularly emphasize the Swiss origin, the high concentration of oils, the quality of ingredients, and the unique, often limited, nature of the creations to justify the premium positioning.
• •Foster a Personal and Passionate Connection: Reflect the founders' genuine passion and maintain an engaging, personal tone in community interactions. Share the stories behind the scents and the brand to build a deeper connection with fragrance connoisseurs.

Social Perception

High Quality & Niche Appeal, Unique & Artistic Creations, Transformative & Empowering Experience, Engaged and Passionate Founders, Premium Product, Polarizing Scents (Characteristic of Niche), Innovative and Growing Brand

Copy Examples

• •Headline: Pernoire: Your Essence, Articulated. Body: Beyond mere fragrance, Pernoire offers an olfactory key to the self. Each Swiss-crafted elixir is a complex personality, waiting to be unveiled. Discover the alchemy of you.
• •Headline: Define Your Narrative. Scent by Pernoire. Body: We don't just create perfumes; we sculpt olfactory identities. Our genderless extraits de parfum, rich with rare essences, empower you to transform and express every facet of your being. Who will you become today?
• •Headline: The Audacity of Authenticity. Body: Pernoire was born from a passion to explore olfaction as a language of personal transformation. Experience unique, Swiss-made fragrances that are as bold and individual as you are.
• •Headline: For the Connoisseur of Self. Pernoire. Body: Join an exclusive circle that perceives perfume as an intimate signature. Our meticulously composed fragrances are crafted not just to be worn, but to be lived. Your personal alchemist awaits.
• •Headline: Unleash Your Desired Self. Body: With Pernoire, every day is an opportunity for transformation. Our long-lasting, complex perfumes are more than a scent – they are your chosen persona, artfully bottled in Switzerland.