Brand Tone

Sensual, Empowering, and Elegant

Brand Values

• •Feminine Empowerment
• •Sensual Self-Expression
• •Quality and Comfort
• •Accessibility and Convenience

Best Practices

• •Create a Vocabulary Guide: Develop a list of "on-brand" words (e.g., sensual, elegant, empower, confidence, intricate, delicate, allure) and "off-brand" words (e.g., cheap, hot, basic). This ensures everyone writing for the brand uses a consistent lexicon.
• •Focus on "The Feeling," Not Just the Fabric: While mentioning material quality is important, the copy should prioritize describing the feeling and emotion the product evokes. Write about how the lingerie makes the wearer feel—confident, desired, comfortable, powerful.
• •Maintain a Consistent Visual and Verbal Identity: The elegant, minimalist, and sensual tone of the photography must be mirrored in the text. Short, poetic, and evocative sentences work better than long, technical descriptions. The visual and verbal elements should always work together to tell the same story.
• •Engage with the Community in the Brand's Voice: When responding to comments and messages on social media, maintain the brand's empowering and elegant tone. Address customers with respect and warmth, reinforcing the brand's premium, client-focused identity.
• •Tell a Story in Every Piece of Content: Whether it's a product description or a social media post, frame the content as part of a larger narrative of feminine empowerment and self-love. Each post should be a chapter in the Pernille story, inviting the customer to be the main character.

Social Perception

Overall perception is that of a specialized online lingerie boutique with a strong, sensual, and empowering brand identity.

Copy Examples

• •Unleash the power within. Our new embroidered lace body isn't just lingerie; it's a second skin, designed to celebrate every curve and contour. Dare to feel unforgettable. #PernilleLingerie #SensualElegance #EmpoweredInLace
• •Drift into dreams wrapped in pure elegance. This fluid silk nightgown is crafted from the finest materials, moving with you for a feeling of ultimate freedom and comfort. Its delicate lace trim adds a touch of timeless romance, making every night a special occasion. Experience sensual comfort, redefined.
• •A Valentine's Invitation from Pernille...
• •Your Daily Dose of Confidence. Delivered.
• •New Collection: The Art of Seduction. Discover pieces where elegance and desire intertwine.