Brand Tone

Informative & Direct, Traditional & Authentic, Accessible & Service-Oriented, Commercial & Value-Oriented

Brand Values

• •Authenticity & Origin
• •Craftsmanship
• •Accessibility & Customer Service
• •Variety & comprehensiveness
• •Cultural Heritage

Best Practices

• •Emphasize "Khas Martapura" (Authentic from Martapura): Consistently highlight the origin and authenticity of the products, connecting them to the reputation and heritage of Martapura as the "Diamond City." This reinforces the value of genuineness.
• •Use Clear and Descriptive Language: Provide straightforward and detailed descriptions of products, including the types of gemstones, materials used, and any cultural significance. Avoid overly jargon-filled or exaggerated claims.
• •Maintain an Accessible and Helpful Voice: Ensure all communications (website copy, social media posts, customer service interactions) are friendly, approachable, and focused on helping the customer find what they need. Promptly respond to inquiries.
• •Showcase Craftsmanship and Local Artistry: Use imagery and text that highlights the skill involved in creating the products. Tell stories about the artisans or the traditional techniques if possible, reinforcing the value of craftsmanship.
• •Be Transparent: Clearly state product information, pricing, shipping details, and contact information. Transparency builds trust, which is crucial when dealing with valuable items like gemstones.

Social Perception

Association with Martapura's Reputation, Trustworthiness (implied by association), Source of Souvenirs and Local Products, Online Accessibility

Copy Examples

• •Headline: Discover the Authentic Glow of Martapura: Genuine Gemstones & Local Crafts. Body: For generations, Martapura has been the heart of Indonesia's diamond and gemstone trade. At Permata Martapura, we bring you directly sourced, handcrafted treasures from the Diamond City. Explore our collection online or visit our store in Pertokoan Cahaya Bumi Selamat.
• •Headline: Your Direct Source for Martapura's Finest: Quality Gems, Fair Prices. Body: Looking for authentic Batu Permata from Martapura? We offer a wide selection of diamonds, colored gemstones, and unique local accessories, ensuring quality and value. Shop with confidence at martapura.org.
• •Headline: The Spirit of Martapura, Delivered to You. Body: From exquisite Berlian Banjar to traditional Sasirangan, Permata Martapura offers the best of South Kalimantan's artistry. Contact our 24/7 support for inquiries or browse our extensive online catalog.
• •Headline: More Than Just Gems: Explore Martapura's Rich Craftsmanship. Body: Permata Martapura is your gateway to the diverse crafts of the Diamond City. Discover handcrafted jewelry, Tasbih, unique accessories, and more – all embodying the skill and heritage of local artisans.
• •Headline: Connect with Martapura's Heritage: Shop Authentic Gemstones & Crafts Online. Body: Experience the allure of Indonesia's Diamond City from anywhere. Permata Martapura provides a trusted platform for genuine gemstones, jewelry, and traditional handicrafts with secure online purchasing and dedicated customer service.