Brand Tone

Professional & Authoritative, Supportive & Resourceful, Quality-Conscious, Straightforward & Efficient

Brand Values

• •Quality: Providing high-quality, reliable PMU products is a core message.
• •Professionalism: Catering specifically to the needs of PMU artists and maintaining a professional image.
• •Education & Empowerment: Offering courses and informational content to help artists succeed.
• •Comprehensive Support: Aiming to be a single source for all PMU supply needs.
• •Trust & Reliability: Stocking reputable brands and providing products that artists can depend on.

Best Practices

• •Know Your Audience – Speak Their Language: Always write with the PMU professional in mind. Use industry-standard terminology where appropriate but ensure clarity and avoid overly complex jargon unless explaining specific technical details. Focus on how products and services benefit their artistry and business.
• •Prioritize Professionalism and Authority: Maintain a knowledgeable and expert tone. Back up claims with specifics (e.g., "vegan-friendly pigments," "gamma-sterilized needles" if applicable, or highlight benefits like "predictable, long-lasting results").
• •Emphasize Quality and Reliability: Consistently highlight the high-quality nature of the products offered. Use words like "premium," "trusted," "professional-grade," and "reliable" to reinforce this value.
• •Be Supportive and Solution-Oriented: Frame copy to show how Permanent Makeup Shop helps artists overcome challenges or improve their work (e.g., "Tired of scouring the internet for the best permanent makeup supplies in one place? The permanent makeup shop carries the most trusted pigments..."). Offer solutions and resources, not just products.
• •Maintain Visual and Textual Consistency Across Platforms: Ensure that the tone of voice used on the website aligns with that on Facebook, Instagram, TikTok, and YouTube. Use a consistent style guide for visuals and language to build a strong, recognizable brand identity.

Social Perception

As a Supplier for Professionals, Resourceful, Quality-Oriented

Copy Examples

• •Headline for New Pigment Line: "Elevate Your Artistry: Discover the [New Pigment Brand] Collection – Rich Colors, Lasting Results. Exclusively at Permanent Makeup Shop."
• •Instagram Post Caption (Showcasing a Product): "Precision meets perfection with our Divine Microblading tools. Crafted for artists who demand the best. Shop the link in bio for tools that transform your technique. #PMUsupplies #MicrobladingTools #PermanentMakeupShop #ProfessionalArtistry"
• •Email Subject Line for a Sale: "Stock Your Studio: Essential PMU Supplies Now on Sale at Permanent Makeup Shop!"
• •Website Banner for Online Course: "Master Ombre Brows: Enroll in Our Online Course & Learn from Industry Experts. Your journey to advanced PMU skills starts here. [Link to Courses]"
• •Product Description Snippet (for Aftercare): "Ensure vibrant healing and client comfort with our premium PMU aftercare solutions. Formulated for optimal recovery and lasting pigment retention. Trust Permanent Makeup Shop for every step of the process."