Brand Tone

Creative, Empowering, and Reassuring

Brand Values

• •Safety First
• •Creativity and Self-Expression
• •Community
• •Quality and Passion
• •Entrepreneurial Enablement

Best Practices

• •Always lead with safety, emphasizing features like "BPA-free" and "EN 71-3 compliant" to build trust.
• •Speak creator to creator, using inclusive language (e.g., "we," "together," "your craft") and addressing the audience as "creators," "designers," or "entrepreneurs."
• •Balance inspiration with information by pairing imaginative language with concrete product details and safety standards.
• •Champion the community by regularly featuring customer creations and encouraging user-generated content with dedicated hashtags.
• •Maintain a consistent visual language with bright, clean, and colorful photography and video content across all platforms.

Social Perception

Perceived as a leading, reliable, and essential supplier in the niche market of DIY baby accessories and creative crafts, acting as a foundational partner for creators, known for trustworthiness, vast selection, and community focus.

Copy Examples

• •Your next bestseller is here. ✨ Introducing our exclusive "Earthy Tones" silicone bead collection. 15 new shades, rigorously tested to EN 71-3 standards, and ready to inspire your next line of pacifier clips. Empower your craft. #PerlesACroquer #SiliconeBeads #CreativeBusiness #DIYCreator #SafetyFirst
• •The Foundation of Your Creativity. Premium, safe, and vibrant silicone beads for creators who demand quality. Build your brand with materials you can trust. Explore the Collection
• •Geometric Hexagon Silicone Bead - 14mm. Add a modern touch to your designs with our signature hexagon beads. Made from 100% food-grade, BPA-free silicone, they are soft yet durable—perfect for teething accessories that are both safe and stylish. Each bead is a building block for your imagination. Let's create something beautiful together.
• •A little inspiration for your workshop, [Creator's Name]?
• •Packing up another dream for a fellow creator! 💖 Every bead we ship is a piece of a future masterpiece. What are you creating this week? Show us with #MadeWithPerles. #SmallBusiness #OrderPacking #CreativeCommunity #DIYCrafts