Brand Tone

Creative, Friendly, and Supportive

Brand Values

• •Creativity & DIY Empowerment
• •Quality and Safety
• •Customer Focus & Community
• •Passion
• •Generosity & Exclusivity
• •Responsiveness & Reliability

Best Practices

• •Speak Your Community's Language: Use terms and address your audience in a way that resonates with them (e.g., "créatrices," "DIY enthusiasts"). Engage with their comments and questions in a consistently friendly and supportive manner.
• •Prioritize Visual Storytelling: Continue using high-quality images and videos (especially tutorials and product showcases) that are bright, colorful, and inspiring, reflecting the "unique and colorful universe" the brand aims to offer.
• •Emphasize Benefits Beyond Products: Focus on what customers can achieve with the beads – joy, personalization, the ability to create safe items for loved ones, entrepreneurial opportunities.
• •Maintain Authenticity: Share behind-the-scenes content, introduce the team (even if small), and continue to tell the brand's passion-driven story. This builds trust and a personal connection.
• •Be Consistently Encouraging and Positive: Use uplifting language, celebrate customer creations, and offer solutions and support rather than just selling products. Ensure all communications, from product descriptions to social media replies, exude this supportive and creative spirit.

Social Perception

Positive Customer Feedback, Go-to Supplier for Crafters, Helpful and Inspiring, Trustworthy

Copy Examples

• •Headline: Unleash Your Inner Artist! ✨ Body: Dive into a rainbow of possibilities with our new collection of vibrant silicone beads. Perfect for your next DIY masterpiece. What will you create today? #PerlesACroquer #DIYJoy #CreateEveryDay
• •Headline: Dream it, Make it, Love it! ❤️ Body: From adorable baby teethers to unique statement necklaces, our high-quality, safe beads are here to bring your vision to life. Join our friendly community of makers and get inspired! #CreativeHands #PerlesPourBébé #HandmadeWithLove
• •Headline: Stuck for Ideas? We've Got You! 💡 Body: Check out our latest TikTok tutorial showing you step-by-step how to craft a stunning [Project Example, e.g., personalized keychain]. Plus, get all the supplies you need right here at Perles à croquer! Happy crafting! #DIYTutorial #PerlesInspo #CraftyFun
• •Headline: Your Creations Deserve the Best! ⭐ Body: We believe in quality you can trust. That's why our beads are not only beautiful but also rigorously tested for safety. Craft with confidence, create with Perles à croquer. #SafeBeads #QualityCrafts #PeaceOfMindDIY
• •Headline: Big News, Crafters! 🎉 Body: Our [New Product/Color Range] has just landed! Be the first to get your hands on these beauties and add a fresh touch to your designs. We can't wait to see what you make! Tag us in your creations! #NewArrival #BeadHaul #PerlesAddict