Brand Tone

Elegant, classic, personal, artisanal, minimalist, and natural.

Brand Values

• •Uniqueness
• •Quality & Craftsmanship
• •Timelessness
• •Simplicity
• •Versatility

Best Practices

• •Create a Brand Lexicon: Develop a list of on-brand and off-brand words. Use: Timeless, elegant, unique, natural, simple, craft, story, personal, classic, versatile. Avoid: Trendy, hot, sale, cheap, flashy, bling, discount.
• •Tell the Founder's Story: Consistently weave the personal narrative of the founder, María Ignacia, into About Us pages, social media bios, and occasional posts. This reinforces the artisanal value of the brand.
• •Focus on "The Why": Don't just describe the product (e.g., "a necklace with a pearl"). Describe the feeling and the philosophy behind it (e.g., "A single pearl to celebrate a quiet moment," "The versatile piece that takes you from day to night").
• •Educate the Customer: Use copy to share knowledge. Write about the difference between natural and cultivated pearls, the origin of baroque pearls, and how to properly care for the jewelry. This builds authority and trust.
• •Establish a Clear & Separate Online Identity: The most critical step is to differentiate from the rug company. This includes choosing a unique social media handle (e.g., @perleperle.joyas, @perleandperle.cl) and using hashtags like #PerlePerleJewelry in all posts to begin building a separate and searchable brand identity.

Social Perception

Neutral to non-existent due to lack of a distinct social media presence for the jewelry line, absence of public customer reviews or media coverage, and significant brand name confusion with a more visibly marketed home decor store.

Copy Examples

• •Simplicity is the ultimate elegance. Our Classic Pearl Necklace is a tribute to the quiet beauty that never fades. Each pearl is hand-selected, telling its own unique story. Discover yours. #PerlePerleJewelry #TimelessElegance #PearlStory
• •The Enduring Allure of the Pearl. Discover our collection of timeless jewelry, crafted to celebrate natural beauty and unique stories.
• •Embrace perfect imperfection. The María Earrings feature unique baroque pearls, celebrated for their organic shapes and iridescent luster. No two pearls are alike, making each pair a personal statement of modern elegance. Designed by our founder to be as unique as the woman who wears them.
• •A Story of Elegance | Inside the Perle&Perle Collection
• •Perle&Perle: Jewelry with a Soul. Tired of trends? At Perle&Perle, we create timeless pearl jewelry that’s as unique as you are. Each piece is crafted with hand-selected natural and cultivated pearls. Explore the collection and find a piece that tells your story.