Brand Tone

Elegant, Natural, and Caring, with an emphasis on artisanal craftsmanship, natural ingredients, and a soothing, self-care experience.

Brand Values

• •Commitment to Natural Ingredients
• •Artisanal Craftsmanship
• •Aesthetic Quality & Beauty
• •Gentleness and Skin Health
• •Sustainability

Best Practices

• •Lead with the Sensory Experience
• •Emphasize the 'Why' Behind Natural
• •Use the Language of Craftsmanship
• •Maintain an Elegant & Calm Voice
• •Tell a Micro-Story in Every Description

Social Perception

Perceived as high-quality, effective, and visually stunning due to its aesthetics. The brand is trusted and gentle, making it ideal for sensitive skin and seen as gift-worthy.

Copy Examples

• •Introducing 'Serene Dusk.' A tranquil blend of calming lavender and gentle chamomile, handcrafted to turn your evening cleanse into a peaceful ritual. Each bar is a promise of pure, plant-based luxury for your skin. Tap to welcome serenity into your routine. #PerleDeSavon #ArtisanSoap #NaturalSkincare #SelfCareRitual #LavenderLove
• •Awaken your senses with a burst of sunshine. Our Sun-Kisses Zest bar is meticulously crafted with a vibrant blend of Italian lemon and uplifting bergamot essential oils. Enriched with creamy shea butter and nourishing olive oil, it creates a rich, moisturizing lather that cleanses gently without stripping your skin. Perfect for a morning shower that energizes the body and mind. Net Wt. 4.5 oz | 100% Natural | Palm-Free.
• •A Gift For Your Skin: Complimentary Shipping On All Orders.
• •Tired of Harsh Soaps? Discover the Difference of Nature. Your skin deserves better. At Perle de Savon, we handcraft luxurious soap bars using only the finest natural oils, butters, and botanicals. Experience a creamy, gentle lather that nourishes as it cleanses. No synthetic fragrances. No harsh chemicals. Just pure, artisanal goodness. Shop our collection today.
• •At Perle de Savon, we believe that bathing should be a simple luxury. It began with a passion for creating a truly gentle, nourishing soap—something pure and beautiful, free from the harsh chemicals of the commercial world. Every bar we create is a testament to this belief, handcrafted in small batches with meticulous care and a deep respect for the skin-loving power of nature.