Tono de Marca

Elegant, caring, and sophisticated, with a playful and romantic undercurrent.

Valores de Marca

• •Quality and Safety
• •Made in Greece
• •Aesthetic Elegance
• •Child-like Wonder
• •Family-Centric

Mejores Prácticas

• •Embrace Evocative Language: Use descriptive and slightly romantic words. Instead of "kids' clothes," use terms like "playtime treasures," "baby essentials," and "a place of wonders." This elevates the brand beyond simple apparel to a lifestyle concept.
• •Maintain the "Elegant-Meets-Playful" Duality: Every piece of copy should balance sophistication with the joy of childhood. Pair elegant descriptions with calls to adventure and play, such as "Timeless style for their greatest adventures."
• •Consistently Highlight Core Values: Always weave in key brand pillars like "Made in Greece," "sun-safe fabrics," and "high-quality materials." This reinforces trust and justifies the premium positioning.
• •Keep Visuals and Text Aligned: Ensure all photography and graphic design on social media and the website reflect the soft, elegant, and clean aesthetic described in the copy. The visual tone set by the Shopify agency should be a constant guide.
• •Speak to the Parent's Aspiration: Write copy that resonates with a parent who values quality, tradition, and style. Use a caring, knowledgeable, and reassuring tone that speaks from one parent to another, echoing the founder's origin story.

Percepción Social

Perle d'Azur is perceived as a high-end, boutique children's brand, successfully executing an elegant and romantic feel. It is seen as built on maternal care, quality, and style, positioning itself within the premium children's fashion market.

Ejemplos de Copy

• •Crafting castles and memories. Our sun-safe swimwear is designed in Greece for endless days of play, blending timeless style with the protection they need. Let their greatest adventures begin. #PerleDAzurKids #MadeInGreece #ElegantPlay
• •A Summer of Wonder Awaits. From the first splash of the morning to quiet afternoon play, our collections are made with love. Discover elegant, sun-protective swimwear and charming toys, all curated to celebrate the magic of childhood. Shop the new collection.
• •The "Adeline" Ruffle Swimsuit in Sky Blue. Evoke the charm of a Mediterranean summer with the Adeline swimsuit. Featuring delicate ruffles and our signature pastel palette, this piece is crafted in Greece from premium, UV-protective fabric. It’s where timeless elegance meets playful splashes, ensuring your little one is both stylish and safe on sun-drenched days.
• •Bring the elegance home. Discover our collection of curated treasures, from gentle cosmetics to dreamy decor, and create a world of wonder for your little one.
• •For Little Dreamers: Our New Collection Has Arrived. Discover pieces crafted with love, where elegance and playfulness meet.