Brand Tone

Friendly, aspirational, and trend-conscious. The language is youthful and engaging, often incorporating emojis and direct questions to foster interaction. Communication is consistently positive, aiming to empower customers and make current fashion trends feel accessible and exciting, balancing a relatable friend with a fashion inspiration source.

Brand Values

• •Accessibility
• •Style Empowerment
• •Trend-Focused
• •Community
• •Inspiration

Best Practices

• •Maintain a Consistent 'Fashion Friend' Voice: Write all copy as if you're a stylish, trusted friend offering exciting advice. Use inclusive and encouraging language that makes fashion fun.
• •Focus on Feelings and Occasions: Don't just describe the product; describe the feeling of wearing it or the event it's perfect for. Sell the confidence, the fun, and the memory-making potential of the outfit.
• •Use Engaging Questions and CTAs: Encourage interaction by asking for opinions, ratings, or how customers would style a piece. Use clear, inspiring calls-to-action like "Get the Look," "Discover Your Vibe," or "Shop the Story."
• •Leverage User-Generated Content (UGC): Actively encourage customers to use the brand hashtag (#perlabellagirls). Feature their photos in your feed and stories, always crediting them. This builds community, provides social proof, and generates authentic content.
• •Adapt Tone for Each Platform: While the core tone remains the same, tailor the execution for each channel. Keep it short, snappy, and trend-driven on TikTok. Use high-quality visuals and slightly more descriptive, community-focused captions on Instagram. On the website, balance the friendly tone with clear, informative product descriptions.

Social Perception

Largely positive. Perla Bella is seen as a reliable source for trendy, affordable fashion. Customers praise the stylish selection and value for money, viewing the brand as a go-to online boutique for young women. A loyal following on social media perceives the brand as fashionable and authentic.

Copy Examples

• •Hello, sunshine! ☀️ Your wardrobe called, and it's asking for this floral blouse. Light, chic, and perfect for brunch with the girls. Tap to shop the look before it's gone! 🌸 #perlabellagirls #newin #springfashion
• •Ready for a wardrobe refresh? Our new 'Golden Hour' collection has arrived! Think dreamy dresses, chic separates, and all the accessories you need to shine. Discover looks that will take you from day to night at perlabella.be. ✨ #PerlaBellaFashion #NewCollection
• •One pair of trousers, three killer looks. 🖤 Which one is your vibe? Let me know! 👇 #styletips #howtostyle #ootdinspo #perlabella
• •Your Style, Your Moment. Discover the latest trends designed to make you feel unstoppable. Shop New Arrivals.
• •The perfect recipe for a cozy-chic look. Effortless style for coffee dates and weekend strolls. Find all the pieces for your next favorite outfit at Perla Bella. #outfitinspiration #fallfashion #womensstyle