Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Community-Focused, Playful and Punny, Ethical and Responsible

Brand Values

• •Family
• •Responsibility
• •Pride
• •Accessibility/Inclusivity
• •Quality
• •Community
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Perky Blenders' tone (friendly, passionate, playful, responsible, community-focused) with examples of 'do's and don'ts.' This ensures anyone writing copy understands the desired voice.
• •Use 'Perky' Language: Incorporate brand-consistent, slightly playful, and positive language. Words like 'Perky,' 'banging,' 'love,' 'family,' 'community,' and enthusiastic calls to action align with their established voice.
• •Emphasize Core Values: Weave brand values (family, responsibility, pride, accessibility, quality, community, sustainability) naturally into the copy. This reinforces what the brand stands for beyond just selling coffee.
• •Maintain a Conversational and Inclusive Style: Write as if speaking to a friend. Avoid overly technical jargon unless explaining a specific coffee attribute, and always make it feel welcoming to everyone, from coffee connoisseurs to casual drinkers.
• •Be Authentic and Transparent: When discussing sustainability or sourcing, be genuine and provide clear information. This builds trust and aligns with their responsible value. The 'Perky Promise' regarding packaging is a good example.

Social Perception

High-Quality Coffee Provider, Ethical and Trustworthy, Friendly and Community-Oriented, Innovative and Growing, Memorable and Fun

Copy Examples

• •Headline: Stop Dreaming, Start Brewing. Your Perky Awakening Awaits. Body: Life’s too short for mediocre coffee. Our beans are lovingly sourced, roasted with a wink and a smile right here in East London, and delivered fresh to your door. Get ready to perk up your day, the responsible way! #PerkyBlenders #SpecialtyCoffee #EthicallySourcedHappiness
• •Headline: Join the Perky Family! 👋 Body: It’s more than just coffee, it’s a community. From our family to yours, we’re brewing up something special. Discover award-winning taste and a commitment to kindness in every cup. What blend will you try today? #BeMorePerky #CoffeeCommunity #LondonCoffee
• •Headline: Sustainability Never Tasted So Good. ☕️🌱 Body: Sip on something that makes you, and the planet, feel good! At Perky Blenders, we’re serious about specialty coffee and our responsibility to Mother Earth. From eco-friendly packaging to ethically sourced beans, we’re perking up the world, one cup at a time. #SustainableSips #PerkyPlanet #ResponsibleRoasting
• •Headline: Award-Winning Flavour. Seriously Fun Coffee. Body: Don't let the playful name fool you – we're dead serious about flavour! With over 26 Great Taste stars, our blends are expertly crafted to make your taste buds dance. Experience specialty coffee that’s both top-quality and totally unpretentious. #GreatTaste #PerkyAndProud #SpecialtyNotSnobby
• •Headline: Your Daily Dose of Perky, Delivered! 📮 Body: Never run out of awesome coffee again. Our super-flexible subscription service brings East London’s favourite brew straight to your doorstep. Choose your beans, your grind, your schedule. It’s your coffee, your rules. Get started and let the good times roll! #PerkyPost #CoffeeSubscription #FreshlyRoasted