Tono de Marca

energetic, passionate, and inclusive

Valores de Marca

• •Authenticity & Passion
• •Personalization & Self-Expression
• •Community
• •Quality
• •Sustainability

Mejores Prácticas

• •Continue using insider terms, artist names, and slang relevant to the electronic music scene (e.g., "the drop," "vibes," "anthem," "groove"). This builds credibility and community.
• •Always connect the product back to the feeling—the memory of a festival, the love for a specific song, the energy of the dance floor. Sell the emotion, not just the paper.
• •Continue positioning Perko Prints as the authentic, passionate alternative to generic, mass-produced wall art. The "Take down the 'Live, Laugh, Love' poster" is a strong and memorable message.
• •Keep the founder's story and the "family-run business" aspect visible. Use "I" and "we" in communications to maintain a direct, human connection, especially in customer service and social media interactions.
• •Regularly mention key values like the print-on-demand model for sustainability and the commitment to quality in product descriptions and "About" sections. This reinforces that customers are buying from a brand that cares.

Percepción Social

The public perception of Perko Prints is overwhelmingly positive. Customers on Etsy leave rave reviews, highlighting product quality, fast shipping, and excellent customer service, with the founder, Francesca, often being mentioned by name for her helpfulness. The brand is seen as a go-to source for unique gifts within its niche. On platforms like TikTok, engagement is high, with comments and shares indicating that the content strongly resonates with fans of house, disco, and festival culture. The brand is perceived as authentic and deeply integrated into the music scene it serves.

Ejemplos de Copy

• •Your walls are telling you to turn up the volume. Our new [Artist Name]-inspired print just dropped. It’s not just a poster, it’s that 3 AM feeling when the beat hits just right. Link in bio to bring the rave home. #housemusic #posterdesign #perkoprints
• •Inspired by the timeless groove of [Song/Album Name], this print is for the moments you can't put into words. Bold, minimalist typography meets high-quality, archival paper for a piece that feels as good as it looks. Say goodbye to boring walls and hello to your favorite anthem. Printed on demand, just for you.
• •Tired of your 'Live, Laugh, Love' sign?
• •Your room called. It wants better posters.
• •Boring Walls? Not On Our Watch. We make prints inspired by the house, disco, and techno tracks you love. Shop The Groove.