Brand Tone

Authentic, Transparent, Professional, Knowledgeable, Humorous, Relatable, Community-Oriented, Engaging, Hardworking, and Down-to-Earth.

Brand Values

• •Quality Craftsmanship
• •Honesty & Integrity
• •Family & Teamwork
• •Education & Sharing Knowledge
• •Hard Work & Perseverance
• •Practicality & Functionality

Best Practices

• •Stay True to Your Roots: Always reflect the genuine, hardworking, and expert nature of the Perkins brothers. Authenticity is key.
• •Inject (Appropriate) Humor: Use lighthearted language, relatable job-site banter, or witty observations where suitable, especially in social media and video descriptions. Keep it clean and professional.
• •Speak the Builder's Language (but make it accessible): Use industry terms accurately but explain them when necessary for a broader audience. Avoid overly technical jargon where simpler terms suffice.
• •Show, Don't Just Tell, Your Values: Instead of saying "we value quality," describe *how* you achieve quality (e.g., "We double-check every measurement because 'close enough' isn't in our vocabulary."). Let stories and examples convey your principles.
• •Maintain a Consistent Voice Across Platforms: While the style might vary slightly (e.g., TikTok might be more casual than the website's FAQ), the core tone – professional, knowledgeable, authentic, and friendly – should remain recognizable. Create a simple style guide if needed.

Social Perception

Respected Experts, Entertaining & Engaging Content Creators, Trustworthy & Genuine, Providers of Quality Products (Tool Belt), Inspirational

Copy Examples

• •Built by Bros who know. The Perkins Builder Belt: Stop fighting your gear, start conquering the job. (Your back will thank you later.)
• •Oops! We Messed Up This Framing (And How We Fixed It) | Perkins Build Vlog
• •Another week in the sawdust and sunshine with the Perkins crew! We build more than just houses; we build 'em right, and have a bit of fun doing it. What are you tackling this week? #PerkinsBuilderBrothers #QualityCraftsmanship #BuildingCommunity
• •Tired of tool belts designed by someone who's never swung a hammer? So were we. That's why we built the Perkins Builder Belt. All the function, none of the fuss. Get yours and feel the difference. #BuiltForBuilders #ToolOfTheTrade #PerkinsGear
• •This ain't just another hat. This is your new 'thinking cap' for figuring out those tricky cuts, your 'sweat shield' on a hot day, and your 'badge of honor' that says you know quality when you see it. Perkins Builder Brothers approved.