Brand Tone

empowering, confident, and inclusive. It speaks directly to the modern woman with a voice that is both supportive and practical. The language used is positive and solution-oriented, focusing on freedom of choice in fashion. Phrases like "embrace your beauty," "self-love," and "body positivity" are common in their social media posts. The overall feel is one of a trusted friend offering a smart solution, making the brand approachable and reliable.

Brand Values

• •Empowerment
• •Inclusivity
• •Confidence
• •Practicality and Innovation
• •Body Positivity

Best Practices

• •Lead with Empowerment: Always frame the message around freedom, confidence, and choice. Instead of "hide your bra," use language like "free your style."
• •Use Inclusive Language: Consistently mention the range of shades available to reinforce the value of inclusivity. Phrases like "your nude should feel like your skin" and "find your perfect match" are effective.
• •Stay Solution-Focused: Clearly present the product as the solution to a specific problem (e.g., wearing a backless dress, a plunging neckline). Use "how-to" content and practical tips to build trust.
• •Incorporate Body-Positive Messaging: Use hashtags and phrases that promote self-love and body acceptance to connect with your audience on a deeper level.
• •Maintain a Confident & Friendly Tone: Write as if you are a knowledgeable and trusted friend. Keep the tone approachable, clear, and encouraging across all platforms, from the website to social media captions.

Social Perception

Perkier is perceived as a useful and innovative brand within its niche. Online mentions and reviews highlight the effectiveness of its products, particularly its boob tape, for providing support and discretion under difficult clothing styles. It is often featured alongside similar brands like "Perky Pear" in reviews of the best breast tape solutions, indicating its relevance and competitiveness in the market. Customer engagement on platforms like TikTok appears positive, with users interested in tutorials and product demonstrations that build confidence in using the accessories. The overall perception is that of a reliable problem-solver for fashion-conscious women.

Copy Examples

• •That "I can conquer the world" feeling starts with the perfect dress... and the secret to wearing it flawlessly. Our Sade Fabric Tape gives you the lift and support you need, so you can focus on shining. Your outfit, your rules. #Perkier #EmbraceYourBeauty #ConfidenceFromWithin
• •Dare to Plunge. Your Wardrobe Has No Limits. Shop our collection of seamless breast accessories and wear what you love, worry-free.
• •Tired of bra straps ruining your look? There's a better way. Perkier's skin-tone tapes and covers provide the ultimate invisible solution. Get the freedom to dress for yourself. Click to discover your perfect match!
• •Wedding guest dress hack! ✅ Get that seamless look with our sweat-proof boob tape. Available in 7 shades! #boobtape #fashionhack #weddingguestoutfit #perkierofficial #bodypositivity
• •Meet your second skin. Our Asha Silicone Nipple Covers are ultra-thin and reusable, designed for complete comfort and discretion under any fabric. Because true confidence is forgetting they're even there.