Brand Tone

Energetic, Fun, Adventurous, Carefree, Authentic, Imperfect, Youthful, Approachable, Inspirational, Philosophical

Brand Values

• •Living Life to the Fullest
• •Authenticity & Self-Expression
• •Adventure & Experience Seeking
• •Positive Vibes & Fun
• •Sustainability & Ethical Production (Implied and Stated)
• •Breaking Monotony

Best Practices

• •Embrace the "Live Your Life" Philosophy: Every piece of copy should echo the core message of living fully, adventurously, and authentically. Use active, energetic language.
• •Keep it Real and Relatable: Speak like a cool, approachable friend. Avoid overly corporate or stiff language. Acknowledge imperfections and celebrate individuality.
• •Inject Fun and Positive Energy: Use humor (where appropriate), playful wording, and an optimistic outlook. The copy should feel light-hearted and inspiring.
• •Focus on Experiences, Not Just Products: Frame products as companions for life's adventures and tools for self-expression, rather than just material goods. Tell stories about where Perkal can take you.
• •Maintain a Consistent Voice Across All Channels: While the specific message might adapt to the platform (e.g., a shorter, punchier tone on TikTok vs. more descriptive on the website), the underlying energetic, adventurous, and authentic personality of Perkal BCN should always shine through.

Social Perception

Lifestyle Brand, Youth-Oriented, Positive and Energetic, Charitable Origins, Eco-Conscious (to a degree)

Copy Examples

• •Instagram Post Caption: Stop scrolling, start LIVING! 🤘 Our latest [Product Name] just dropped – perfect for your next escape from the ordinary. Embrace the madness. #PerkalBCN #LiveYourLife #AdventureReady
• •Website Banner: Routine? Never heard of it. Perkal BCN: Gear for the life you actually want to live. Explore the new collection!
• •Email Subject Line: Warning: May Cause Spontaneous Adventures 😉 Your Perkal fix is here!
• •Facebook Ad Copy: Tired of the same old? So are we. Perkal BCN is for the explorers, the dreamers, the delightfully imperfect. Rock your story. Shop organic, live vibrant. ✨ #PerkalStory #BreakFree
• •Product Description Snippet: This isn't just a [Product Type]; it's a reminder to chase sunsets, laugh 'til it hurts, and say 'yes' to the unknown. Made with good vibes and [Organic Material]. What adventure are you wearing it on? #PerkalVibes #HandmadeAdventure