Brand Tone

Friendly & Approachable, Stylish & Curated, Helpful & Service-Oriented, Classic & Modern

Brand Values

• •Quality & Style
• •Customer Satisfaction
• •Personalized Service
• •Community Engagement

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., friendly, sophisticated, playful, empowering) and share it with everyone who creates content. Include a list of "do's and don'ts" for language and style.
• •Know Your Audience: Understand who you are talking to. Tailor your language, references, and calls to action to resonate with their preferences and needs. Periwinkle Online targets women seeking stylish, curated fashion and personalized service.
• •Be Authentic and Human: Avoid overly corporate or robotic language. Use a conversational style, share relatable stories (perhaps about the team or design inspirations), and don't be afraid to show personality. Responding warmly to comments, as Periwinkle does, reinforces this.
• •Maintain Consistency Across All Channels: Whether it's the website, social media, email marketing, or in-store signage, the tone of voice should be recognizable and consistent. This builds brand trust and familiarity.
• •Review and Refine: Regularly review your copy to ensure it aligns with your brand tone and values. Solicit feedback and be open to making adjustments as your brand evolves or as you learn more about what resonates with your audience.

Social Perception

Positive Customer Experiences, Trusted Local Boutique (for physical locations), Confusion with other "Periwinkle" entities

Copy Examples

• •Website Banner: "Discover Your Signature Style. Explore our curated collection of unique fashion finds and let us help you create a look you'll love. Free shipping on orders over $100!"
• •Instagram Post (New Arrivals): "Hello, gorgeous! 👋 Our latest arrivals are here to add a touch of sunshine to your wardrobe. Swipe to see the pieces we can't get enough of, and DM us for personalized styling tips! #PeriwinkleStyle #NewArrivals #BoutiqueFashion"
• •Facebook Ad (Targeting local shoppers for an in-store event): "Alexandria's style secret is calling! 💌 Join us this Saturday for an exclusive Trunk Show featuring [Designer Name]. Enjoy personalized styling, sips, and discover your new favorite outfit. We can't wait to see you! #PeriwinkleAlexandria #ShopLocal #FashionEvent"
• •Product Description (for a versatile dress): "From desk to dinner, effortlessly. This timeless dress blends classic elegance with modern comfort. Crafted from [Fabric Type], it’s designed to make you feel confident and chic, no matter the occasion. Need ideas on how to style it? Our experts are just a message away! ✨"
• •Email Newsletter Subject Line: "Just In: Pieces You'll Adore + Style Inspiration from Periwinkle"