Brand Tone

Professional and Knowledgeable, Customer-centric and Helpful, Innovative and Forward-thinking, Reliable and Trustworthy

Brand Values

• •Customer Satisfaction
• •Sustainability
• •Quality and Reliability
• •Ease and Efficiency
• •Innovation
• •Transparency
• •Accessibility and Responsiveness

Best Practices

• •Prioritize Clarity and Precision: Given the technical nature of the products, ensure all copy is clear, concise, and technically accurate. Avoid jargon where possible or explain it for broader understanding. Focus on how products solve specific problems.
• •Emphasize Solutions and Benefits, Not Just Features: While features are important, always tie them back to the benefits for the customer – how does this product make their job easier, their project more successful, or their operations more sustainable?
• •Maintain a Helpful and Accessible Voice: Even in technical descriptions, the underlying tone should be one of helpfulness. Reiterate the availability of expert support and make it easy for customers to ask questions.
• •Infuse Innovation and Sustainability Naturally: Weave in the company's commitment to innovation and sustainability where relevant, showing a forward-thinking approach without it feeling forced.
• •Be Reliable and Direct: Reflect the company's values of transparency and efficiency in the copy. Use straightforward language, be clear about stock availability and shipping times, and ensure calls to action are direct and unambiguous.

Social Perception

Generally positive, Reliable supplier, Innovative, Limited broad public awareness

Copy Examples

• •Headline: Stop Searching, Start Innovating. Your Industrial Supplies, In Stock & Shipped Today. Body: Perigee Direct delivers the quality consumables you trust, without the wait. Get back to what matters – your project. Order by 2 PM CST for same-day shipping. Call to Action: Explore Our Catalog.
• •Headline: Sustainable Solutions for a Forward-Thinking Industry. Body: At Perigee Direct, we're committed to helping you transition to more sustainable practices without compromising performance. Discover our eco-conscious product lines. Call to Action: Learn About Our Sustainable Options.
• •Headline: Got a Tough Challenge? We’ve Got the Right Adhesive (and the Expertise to Match). Body: From aviation-grade epoxies to specialty plastic welders, our team, backed by real engineering experience, ensures you get the perfect material for your application. Call to Action: Talk to a Perigee Expert.
• •Headline: The Right Part, Right Now. Experience the Perigee Direct Difference. Body: Tired of lead times and backorders? 99% of our catalog is in-stock and ready to go. We make supplying your team simple and efficient. Call to Action: Shop In-Stock Products.
• •Headline: Innovate Faster. Perigee Direct: Your Partner in Advanced Materials. Body: From groundbreaking polypropylene colorants to advanced nanotube solutions, we provide the specialty consumables that push your industry forward. Call to Action: Discover Our Latest Innovations.