Brand Tone

Friendly, Approachable, Inspiring, Aspirational, Trustworthy, Personalised, Enthusiastic, Passionate

Brand Values

• •Quality and Unique Finds
• •Customer Service Excellence
• •Value for Money
• •Curated Selection
• •Joy and Individuality

Best Practices

• •Always Prioritize "Friendly & Helpful": Start with a warm greeting. Use contractions (e.g., "you're," "it's") for a more conversational feel. Be approachable and ready to assist, reflecting their core value of excellent, personalised service.
• •Use "Inspiring" and "Beautiful" Language: Incorporate words like "discover," "inspire," "beautiful," "stylish," "unique," "thoughtful," and "curated" to evoke the aspirational and quality-focused nature of the brand.
• •Highlight Uniqueness and Craftsmanship: Emphasize the story behind products where possible, especially for items from artisans or independent brands, reinforcing the "unique finds" aspect.
• •Maintain a Personal Touch: Remind customers that they are a "family-run" business. Use "we" and "our" to create a sense of a personal team behind the brand. Respond to comments and messages with the same warmth.
• •Ensure Clarity and Value: While being descriptive and inspiring, also clearly communicate product benefits, materials, and why an item offers good value, aligning with their aim for "quality products that are value for money."

Social Perception

Highly Positive, Trusted Source for Gifts, A Hidden Gem/Aladdin's Cave, Appreciation for Independent Brands

Copy Examples

• •Homepage Banner: "Discover Beautifully Unique Gifts & Homeware. Thoughtfully curated for every occasion. ✨"
• •Product Description (e.g., for a unique vase): "Bring a touch of artisan charm to your home with our stunning [Vase Name]. Each piece is carefully selected for its unique beauty and quality craftsmanship, making it more than just a vase – it's a conversation starter. Perfect for gifting or treating yourself to something special!"
• •Social Media Post (New Arrivals): "Hello lovely people! 👋 Get ready to be inspired! Our latest collection of handpicked treasures has just landed. From gorgeous homeware to unique jewellery, find something special to brighten your day (or someone else's!). Pop over to the website to explore – link in bio! #PeridotBoutique #NewArrivals #ThoughtfulGifting #UniqueFinds"
• •Email Subject Line (Promotion): "A Little Something Special Just For You! ✨ Inside: Your Next Favourite Find."
• •About Us Snippet: "At Peridot, we're more than just a gift shop; we're a family-run boutique with a passion for uncovering stylish, inspiring, and beautifully crafted items. We believe in friendly service and helping you find that perfect piece that tells a story."