Brand Tone

Approachable & Chic

Brand Values

• •Family-Oriented
• •Curated Quality
• •Timeless Style

Best Practices

• •Lead with the 'Family-Owned' Story: Consistently reference the 'mother & daughter' aspect in your 'About Us' section, social media bios (if created), and occasional marketing emails. This personal touch is a key differentiator.
• •Emphasize 'Hand-Picked' Curation: Use phrases like 'curated collection,' 'hand-selected,' and 'personally chosen' to reinforce the idea of quality and intentional selection in product descriptions and headlines.
• •Maintain the 'Elegant Yet Edgy' Tone: Ensure product descriptions and promotional copy reflect this balance. Use descriptive words that evoke both sophistication ('chic,' 'refined,' 'classic') and modern style ('bold,' 'contemporary,' 'fresh').
• •Adopt a Warm and Personal Voice: Write copy as if you are speaking directly to a friend or valued customer. Use 'you' and 'your' to make the message feel personal and engaging.
• •Be Clear and Direct: For functional copy, such as return policies, shipping information, and FAQs, maintain a clear, simple, and helpful tone to build trust and ensure a positive customer experience.

Social Perception

Limited but Potentially Trusted

Copy Examples

• •Welcome to Perhaps Boutique, where style is a family affair. Founded by a mother-daughter duo in 2018, we hand-pick elegant, edgy, and timeless pieces for your wardrobe and your little ones. Discover your next favorite outfit with us.
• •Effortless elegance meets modern edge. Our floral midi dress features a delicate print on a contemporary silhouette, making it the perfect hand-picked piece for any occasion. From brunch with friends to a special evening out, style it your way.
• •It started with a shared love for fashion. As a mother and daughter, we created Perhaps Boutique to bring you a curated collection of contemporary styles that feel both timeless and unique. Every piece is hand-picked by us, for you.
• •New Arrivals Just For You | Hand-Picked by Our Family
• •Elegant, Edgy, Effortless. Explore our curated collection of contemporary women's and children's fashion. Free shipping on orders over $100.