Brand Tone

Whimsical, Playful, Artistic, Creative, Friendly, Approachable, Vintage-Inspired, Nostalgic, Slightly Quirky, Humorous, Eco-Conscious

Brand Values

• •Creativity & Originality
• •Love for Animals
• •Eco-Friendliness & Sustainability
• •Quality
• •Individuality & Self-Expression
• •Joy & Playfulness
• •Authenticity

Best Practices

• •Embrace the Whimsy: Consistently use playful, imaginative, and slightly humorous language. Don't be afraid to be a little quirky or "weird" in a charming way.
• •Highlight the "Handmade by Gianna" Aspect: Remind the audience that the art is created by a real artist using unique mixed-media techniques. This adds authenticity and value.
• •Speak to Animal Lovers: Use language that resonates with people who adore animals and appreciate their unique personalities. Incorporate animal-related puns or affectionate terms where appropriate.
• •Weave in Vintage & Nostalgic Cues: Use descriptive words that evoke a sense of vintage charm and nostalgia, aligning with the visual aesthetic of the artwork.
• •Maintain a Friendly and Appreciative Voice: Engage with the community warmly, express gratitude for support, and keep communication approachable and personal, reflecting Gianna's direct involvement.

Social Perception

Customers perceive Pergamo Paper Goods as a source of unique, high-quality, and charming art products. The brand is seen as artistic, creative, and run by a talented and approachable artist. There is a strong appreciation for the whimsical, humorous, and often "sassy" nature of the animal illustrations. The eco-friendly efforts are noticed and valued by some customers. The brand appeals strongly to animal lovers and those who appreciate vintage aesthetics and handcrafted items. It's viewed as a "feel-good" brand that brings joy and a bit of delightful weirdness into people's lives.

Copy Examples

• •Instagram Post (New Sticker): "Meet the newest member of our quirky crew! 🦊✨ This Sassy Fox isn't afraid to show off her vintage style. Perfect for your laptop, water bottle, or anywhere you need a dash of fabulous. Handmade art by Gianna, designed to make you smile! #PergamoPaperGoods #VintageAnimals #SassyFox #StickerArt #AnimalLovers"
• •Product Description (Mermaid Cat Art Print): "Ever wonder what your feline friend dreams of? Probably ruling the seven seas with a sparkly tail! Our Mermaid Cat art print brings that whimsical vision to life. Created from Gianna Pergamo's original mixed-media collage, this piece is a purrfectly charming addition to any art lover's collection. Printed on eco-friendly, FSC-certified paper because we love our planet as much as our pets. #MermaidCat #CatArt #WhimsicalDecor #EcoFriendlyArt #HandmadeCollage"
• •Email Newsletter Subject: "🐾 Psst... Whimsical Wonders & Wildly Cute New Arrivals Inside!" Email Body Snippet: "Hello fellow animal enthusiast! Get ready to unleash your inner quirk with the latest vintage-inspired creations from Gianna Pergamo. From dapper dogs to sassy squirrels, our new collection of prints, cards, and stickers is here to add a little handmade happiness to your day. Plus, we’re still committed to keeping it green with our eco-friendly materials! Explore the magic..."
• •Facebook Ad (Targeting gift shoppers): "Looking for a gift that's as unique and charming as they are? Pergamo Paper Goods offers a delightful range of vintage-inspired animal art, stickers, and cards, all handmade with love and a touch of whimsy by artist Gianna Pergamo. Perfect for the animal lover with a quirky side! Shop now and give a gift that sparks joy. #UniqueGifts #AnimalArt #SupportSmallArt #WhimsicalGifts #PergamoPaperGoods"
• •Website "About Us" Snippet: "At Pergamo Paper Goods, we believe art should be fun, a little bit fanciful, and always made with heart. Artist Gianna Pergamo handcrafts each collage, inspired by her love for animals and vintage treasures. We're all about celebrating individuality, bringing a smile to your face, and doing our bit for the planet with eco-friendly choices. Welcome to our wonderfully weird world!"