Brand Tone

Trustworthy, Direct, and Value-Driven

Brand Values

• •Authenticity
• •Affordability
• •Accessibility
• •Customer Assurance

Best Practices

• •Lead with Trust in All Communications: Reinforce the '100% Authentic' promise in every product description, social media post, and ad to proactively address customer doubts.
• •Leverage Social Proof Aggressively: Regularly feature customer reviews and testimonials, highlighting numbers like '1,100+ positive reviews' in marketing materials.
• •Maintain Direct and Transparent Language: Avoid vague marketing jargon; use clear, simple language to explain prices, policies, and product origins, keeping FAQs up-to-date.
• •Educate, Don't Just Sell: Create content explaining how lower prices are achieved (e.g., lower overhead, direct sourcing) to justify the value proposition and build credibility.
• •Use a Clean and Professional Visual Identity: Ensure visuals (website, product photos, social media graphics) are clean, high-quality, and professional to reinforce authenticity and quality.

Social Perception

Largely positive among verified customers, backed by numerous high ratings and testimonials. However, new or potential customers often exhibit initial skepticism regarding legitimacy due to significant discounts, necessitating trust-building efforts.

Copy Examples

• •Real Perfume, Real Savings. Why pay mall prices? At Perfume Rack PH, we deliver 100% authentic designer fragrances straight to your door for up to 50% less. We source directly from authorized distributors so you can be confident every bottle is genuine. Shop smart, smell amazing.
• •That Happy Feeling, For Less. Get the iconic scent of Clinique Happy, guaranteed authentic and well below mall prices. Perfect for daily wear or as a timeless gift. Don't just wear a fragrance—wear a classic. Order yours today.
• •Doubting Online Perfume? We Get It. That's why we offer a 100% authenticity guarantee on every perfume we sell. With over 1,100 five-star reviews from happy customers across the Philippines, you can shop with confidence. Still not sure? We offer Cash on Delivery.
• •Your Favorite Scent is on Sale. The 10.10 Sale is ON! Get an extra 30% off our already low prices on genuine perfumes from Versace, Lacoste, Bvlgari, and more. Stocks are limited—this is the perfect time to grab that fragrance you've been eyeing.
• •Your Signature Scent Awaits. From the fresh notes of Davidoff Cool Water to the elegance of a Chanel classic, our collection features hundreds of original perfumes for men and women. Stop searching and start discovering. Find your perfect match at Perfume Rack PH today.