Brand Tone

trustworthy and customer-centric

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Trust
• •Quality
• •Value

Best Practices

• •Prioritize Transparency: Always be upfront about product sourcing and authenticity. Use clear and direct language regarding your guarantees.
• •Maintain a Customer-Centric Approach: Frame your copy around the customer's needs and desires (e.g., finding a genuine product, getting good value, experiencing luxury).
• •Use Evocative and Sensory Language (Appropriately): When describing perfumes, appeal to the sense of smell and the emotions or imagery a fragrance can evoke, but ensure it aligns with the brand's overall trustworthy image (avoiding overly hyperbolic claims).
• •Ensure Consistency Across All Channels: The trustworthy, value-driven, and informative tone should be consistent across the website, social media, email marketing, and customer service interactions.
• •Highlight Value Clearly but Credibly: When promoting offers or competitive pricing, do so in a way that reinforces trust, rather than creating suspicion of "too good to be true" deals. Clearly state if items are on sale or part of a special promotion.

Social Perception

largely positive social perception, particularly regarding product authenticity and price

Copy Examples

• •Headline: Your Signature Scent, Genuinely Guaranteed. Discover Authentic Luxury at Perfume Oasis.
• •Product Description Snippet: Immerse yourself in the captivating allure of [Perfume Name]. Sourced directly from authorized distributors, this 100% genuine fragrance unfolds with [describe key notes], leaving a trail of unforgettable elegance. Experience it today with our fast, free tracked UK delivery.
• •Social Media Post: Looking for your next fragrance obsession? ✨ Explore our curated collection of authentic designer and niche perfumes. Unbeatable prices, guaranteed authenticity, and speedy delivery. What scent will you discover today? #PerfumeOasisUK #AuthenticFragrance #ScentOfTheDay #LuxuryForLess
• •Email Subject Line: Psst... Your Favourite Perfumes, Authentically Sourced & Amazingly Priced!
• •About Us Snippet: At Perfume Oasis, trust is the heart of our fragrance journey with you. We're committed to bringing you only 100% authentic perfumes from the world's most beloved brands, all at prices that delight. Shop with confidence, explore with joy.