Brand Tone

Promotional, Value-Oriented, Aspirational, Trendy, Helpful, Informative, Friendly, Approachable, Confident, Authoritative

Brand Values

• •Affordability/Value
• •Customer Focus
• •Accessibility
• •Quality/Authenticity (Stated)
• •Efficiency

Best Practices

• •Balance Aspiration with Affordability: Always highlight the luxury and desirability of the brands while emphasizing the great value and accessible pricing Perfume Direct offers. Avoid language that sounds "cheap" even when promoting "cheap prices"; focus on "smart," "savvy," or "value."
• •Reinforce Authenticity & Trust: Given some negative perceptions, proactively include phrases that reassure customers about product genuineness (e.g., "100% Authentic Brands," "Sourced from Official Suppliers," "Shop with Confidence"). Back this up with excellent customer service.
• •Be Enthusiastic and Passionate about Fragrance: Use evocative and sensory language to describe scents. Share the joy and transformative power of perfume. This is evident in their blog content and should carry through to product descriptions and social media.
• •Maintain Clarity and Simplicity in Promotional Messaging: While the fragrance descriptions can be evocative, calls to action and discount information should be clear, concise, and easy to understand.
• •Adapt Tone by Platform, but Keep Core Values Consistent: While TikTok copy will be trendier and more informal than an email newsletter, the underlying message of affordable luxury, wide selection, and a positive customer experience should remain consistent. Ensure language aligns with the target audience of each specific platform.

Social Perception

Go-to for Deals, Wide Selection, Mixed Trust, Convenient, Modern & Engaging (for younger audience on TikTok/Instagram)

Copy Examples

• •Homepage Banner: "Your Signature Scent Awaits. Discover authentic luxury fragrances at prices you'll love. Fast UK delivery. Shop Perfume Direct."
• •Social Media Post (New Arrival): "✨ Just Landed! ✨ Experience the allure of the new [Perfume Name] by [Brand]. Indulge your senses without breaking the bank. Tap to explore & find your new obsession at Perfume Direct. #LuxuryForLess #[PerfumeName] #[BrandName]"
• •Email Subject Line: "Treat Yourself (or Someone Special!) 🤫 Unbeatable Deals Inside on Your Favourite Brands!"
• •Product Description Snippet: "Why wait for a special occasion? At Perfume Direct, you get genuine [Perfume Name], the iconic scent of [describe notes/feeling], at a price that makes everyday luxury possible. We source directly from trusted suppliers, so you can shop with confidence. Add to basket and experience it tomorrow!"
• •Blog Post Intro: "Choosing the perfect perfume can feel like a journey. At Perfume Direct, we're here to be your guide! Whether you're seeking a fresh everyday scent or a captivating evening fragrance, explore our expert tips and curated collections to find authentic perfumes that tell your story, affordably."