Brand Tone

Artistic, mysterious, and elegant. The language paints a picture, using descriptive and metaphorical language to connect the intangible world of scent with the tangible world of color, conveying both luxury and intimacy. Keywords include luminous, vibrant, deep, ethereal, sensual, bold, tranquil, and expressive.

Brand Values

• •Artistry
• •Individuality
• •Sensory Exploration

Best Practices

• •Lead with the Senses, Not the Ingredients: Instead of starting with specific notes, begin with the feeling or experience. Use ingredients to support the story, not lead it.
• •Create a Lexicon of Brand Words: Develop a list of on-brand words (e.g., "hue," "chroma," "palette," "aura," "luminous," "vibrant") and off-brand words to guide all copy creation.
• •Use Metaphor and Simile: Connect scent and color through creative comparisons to make abstract concepts tangible, like "A fragrance as soft as a watercolor wash" or "A scent with the boldness of a primary color."
• •Maintain Visual and Textual Harmony: Ensure colors and aesthetics in visuals directly reflect the tone of the copy. Cohesive brand identity requires alignment between text and imagery.
• •Tell Stories Everywhere: Utilize every piece of copy, from a tweet to a product description, to reinforce the brand's core narrative, framing products as characters or chapters in the larger story of "Perfume & Color."

Social Perception

A high-quality, innovative brand that offers more than just perfume—it offers a multi-sensory experience. Customers should perceive they are buying into a creative concept and a piece of art. The brand should be seen as a trusted expert in the synesthetic relationship between fragrance and color.

Copy Examples

• •Instagram Post (Product Launch: "Verdant Mist") - Image: A minimalist photo of a clear perfume bottle with a soft green liquid, surrounded by dewy leaves and morning light. Copy: "What is the scent of green? We believe it's the crisp memory of morning dew on new leaves, a whisper of basil, and the cool, earthy promise of vetiver. Discover Verdant Mist, our tribute to life in full bloom. Wear the color of renewal. #PerfumeAndColor #ScentOfGreen"
• •Facebook Ad (Targeting users interested in art and design) - Video: A slow-motion clip showing different colored pigments dissolving in water, seamlessly transitioning to a shot of the corresponding perfume bottle. Headline: Your Aura Has a Color. And a Scent. Body: "At Perfume & Color, we don't just create fragrances. We bottle experiences. From the fiery passion of crimson to the tranquil depth of cobalt, our scents are a journey through the spectrum of emotion. Find the fragrance that paints your world. Shop the collection."
• •Product Description (Website: "Ember Haze") - "Inspired by the final, glowing moments of a sunset, Ember Haze is a scent of warm, smoky woods and the sweet spice of cardamom. It’s the color of quiet confidence and smoldering intensity—a deep, resonant orange that feels like a secret whispered at dusk. For the soul that burns brightly. Notes: Blood Orange, Cardamom, Smoked Paprika, and Olibanum."
• •TikTok Video Concept: A "What Your Favorite Color Smells Like" series. Each video features a popular color (e.g., Millennial Pink, Royal Blue, Sage Green). The creator sprays the corresponding perfume onto a color swatch, while on-screen text poetically describes the scent notes and the mood they evoke (e.g., "Sage Green smells like: calm mornings, fresh linen, and your favorite book"). Hashtags: #ColorPsychology #Synesthesia #PerfumeTikTok #PerfumeAndColor
• •Email Newsletter Subject Line: "Inside: The Scent of Midnight Blue" Preview Text: "A new fragrance that captures the mystery and tranquility of the night sky. Open to explore..."