Brand Tone

Accessible, Informative, Aspirational yet Practical, Engaging

Brand Values

• •Accessibility
• •Authenticity
• •Customer Empowerment/Discovery
• •Variety & Choice
• •Customer Focus
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document Perfume Booth's specific tone (Accessible, Informative, Aspirational yet Practical, Engaging), core values, target audience personas, preferred vocabulary (and words to avoid), and provide examples of on-brand and off-brand copy. This ensures anyone writing for the brand is aligned.
• •Prioritize Clarity and Simplicity: While dealing with the evocative world of perfume, ensure product descriptions, promotional material, and educational content are easy to understand. Avoid overly technical jargon unless clearly explained. The goal is to make perfume accessible.
• •Balance Aspiration with Affordability: Showcase the allure and luxury of international fragrances, but always bring it back to the value proposition – authenticity, the "try before you buy" option, and competitive pricing. This reinforces trust and manages expectations.
• •Be Genuinely Informative and Helpful: Position Perfume Booth as a knowledgeable friend in the world of fragrances. Content should aim to educate and guide customers (e.g., "How to choose a perfume for work," "Understanding perfume concentrations"), not just sell. This builds authority and loyalty.
• •Maintain Consistency Across All Channels: Whether it's a website banner, an Instagram caption, a YouTube video script, or a customer service email, the tone should feel cohesive. Regularly review content across platforms to ensure it aligns with the defined brand voice. This includes visual consistency that complements the written tone.

Social Perception

Innovative Concept, Value for Money, Mixed Customer Service/Product Experience, Convenience, Indian Market Focus

Copy Examples

• •Headline: Discover Your Signature Scent, Without The Guesswork. Body: Tired of perfume counter pressure? Try Perfume Booth's Scent Shot! Get 7 international fragrance samples delivered to your door. Explore, experience, and find the one that’s truly you. Affordable luxury starts here. CTA: Explore Scent Shots Now!
• •Headline: Unlock a World of Fragrance. 100% Authentic, Surprisingly Affordable. Body: At Perfume Booth, we believe everyone deserves to smell amazing. That's why we bring you genuine international perfumes at prices that make sense. No fakes, no fuss – just pure fragrance joy. CTA: Shop Authentic Perfumes
• •Headline: Perfume Curious? We Speak Your Language. Body: From sultry Ouds to fresh Citruses, our Perfume Gyaan blog and friendly experts help you understand the notes you’ll love. Stop guessing, start exploring. Your perfect perfume journey begins with knowledge. CTA: Visit Perfume Gyaan
• •Headline: Gift Happiness, Bottled. (Or Sampled!) Body: Looking for the perfect present? Whether it's a luxurious full bottle or a delightful Perfume Selfie box, give the gift of choice and exquisite fragrance. Options for every style and budget. CTA: Find the Perfect Gift
• •Headline: Your Daily Dose of Divine. International Scents, Now Within Reach. Body: Elevate your everyday with captivating fragrances from around the globe. Perfume Booth makes luxury accessible, offering a vast collection of genuine perfumes. Why wait for a special occasion to feel extraordinary? CTA: Discover New Arrivals