Brand Tone

Empathetic, Authoritative, Positive, Clear & Informative

Brand Values

• •Health & Wellness
• •Accessibility & Convenience
• •Quality & Efficacy
• •Empowerment
• •Education
• •Taste & Enjoyment

Best Practices

• •Prioritize Empathy: Always approach the customer from a place of understanding regarding their health challenges. Use supportive and encouraging language rather than clinical or judgmental terms.
• •Back Claims with Authority: Consistently mention the involvement of registered dietitians, doctors, and chefs in meal creation. Reference the "Food is Medicine®" philosophy and partnerships with healthcare providers to build trust.
• •Focus on Empowerment and Solutions: Frame messages around how Performance Kitchen helps customers take control of their health and makes healthy eating easier and more enjoyable, rather than just listing features.
• •Maintain Clarity and Simplicity: While the meals are medically tailored, the communication about them should be easy to understand. Avoid overly technical jargon. Clearly explain the benefits and how the service works.
• •Be Authentic and Positive: Let the passion for helping people live healthier, fuller lives shine through. Focus on the positive impact of good nutrition and the deliciousness and variety of the meals offered.

Social Perception

Positive for Health Focus, Trusted Source, Convenient Solution, Growing Recognition, Valued by Health Plans

Copy Examples

• •Take Control of Your Health, One Delicious Meal at a Time. Living with a chronic condition can be challenging, but eating well shouldn't be. Performance Kitchen delivers dietitian-approved, medically tailored meals right to your door, so you can focus on what truly matters – living your life to the fullest. Discover your personalized plan today.
• •Food IS Medicine. Let Us Show You How. Our expert chefs and registered dietitians craft meals specifically designed to support your health needs, from diabetes management to heart health. Experience the power of real, wholesome ingredients, and taste the difference that nutritious, convenient food can make. Your journey to better health starts here.
• •Finally, Healthy Eating Made Easy and Delicious. No more guesswork, no more restrictive diets that don't satisfy. Performance Kitchen offers a diverse menu of flavorful meals, approved by medical experts and tailored to your specific health goals. Reclaim your time and nourish your body with meals you'll actually look forward to.
• •Empowering Your Wellness Journey with Every Bite. We believe that the right nutrition is fundamental to living well. That's why Performance Kitchen partners with healthcare providers to bring you medically tailored meals that are both nourishing and convenient. Let us support you with delicious food, so you have more energy for life.
• •Recommended by Dietitians. Loved by Customers. Discover why so many are turning to Performance Kitchen for meals that support chronic conditions without compromising on taste. Our commitment to quality ingredients and expert-backed nutrition means you're getting the best, so you can feel your best. Explore our condition-specific menus.