Brand Tone

Empathetic & Supportive, Informative & Educational, Modern & Tech-Savvy, Playful & Engaging, Trustworthy & Evidence-Based, Relatable

Brand Values

• •Empowerment: Helping women take control of their health and well-being.
• •Innovation: Using technology to create effective and engaging health solutions.
• •Well-being & Health: Focused on improving physical health and quality of life for women, particularly concerning pelvic floor issues and breastfeeding.
• •Discretion & Comfort: Designing products that are easy and comfortable to use in the privacy of one's home.
• •Body Positivity & Openness: Encouraging open conversations about often stigmatized women's health topics.
• •Support for Motherhood: Providing tools and resources that support mothers through different stages.

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (empathetic, informative, playful, etc.), personality traits, preferred vocabulary, and things to avoid. Share this with everyone who creates content.
• •Know Your Audience Deeply: Understand their challenges, aspirations, and language. Tailor the tone to resonate with them while staying true to the brand's core values.
• •Emphasize Benefits, Not Just Features, with Empathy: Explain how the products solve problems and improve lives, using language that shows understanding of the user's experience.
• •Be Consistent Across All Channels: While the specific format or style might vary (e.g., TikTok vs. a medical professional brochure), the underlying brand tone and values should remain consistent.
• •Review and Refine: Regularly audit content to ensure it aligns with the brand voice. Get feedback and be willing to adapt as the brand evolves, without losing its core identity.

Social Perception

Positive & Helpful, Innovative & Fun, Trustworthy, Community-Oriented

Copy Examples

• •Headline (Website/Ad - Empathetic & Empowering): Take Control of Your Pelvic Health. Play Your Way to Strength with Perifit.
• •Social Media Post (Instagram - Relatable & Supportive): Motherhood is a marathon, not a sprint! 💪 Our Perifit Pump is designed for comfort and efficiency, so you can focus on what matters most. #PerifitPump #MomLife #BreastfeedingSupport
• •Product Description Snippet (Perifit Care - Informative & Playful): Stop guessing with your Kegels! Perifit’s biofeedback sensor and fun app games guide you every step of the way. Who knew pelvic floor training could be this addictive? 😉
• •Email Subject Line (Educational & Engaging): Unlock the Secrets to a Stronger Pelvic Floor (It's easier than you think!)
• •Blog Post Intro (Trustworthy & Modern): Backed by science and loved by thousands of women, Perifit is revolutionizing how we approach pelvic wellness. Discover the smart way to strengthen your core from within.