Brand Tone

Energetic & Positive, Approachable & Friendly, Youthful & Modern, Informative & Transparent, Playful & Fun, Inclusive

Brand Values

• •Health & Wellbeing
• •Natural Ingredients & Quality
• •Functionality
• •Transparency
• •Innovation
• •Sustainability
• •Accessibility
• •Positive Impact & Spreading Positivity

Best Practices

• •Embrace "Positive Energy": Ensure all copy, from product descriptions to social media captions, carries an underlying tone of optimism, encouragement, and positivity. Avoid overly aggressive or hype-filled language common in traditional energy drink marketing.
• •Keep it Real & Relatable: Use an approachable, friendly, and sometimes playful voice. Share the founders' story and the "why" behind the brand to build connection. Incorporate user-generated content and testimonials that reflect genuine experiences.
• •Highlight Natural Benefits Clearly: Focus on the tangible benefits of matcha – sustained energy, no jitters, no crash, enhanced focus – using clear, straightforward language. Emphasize the natural ingredients and the absence of artificial additives, preservatives, and excessive sugar.
• •Be Inclusive in Your Language: Write for a broad audience. Avoid jargon or overly niche wellness terms without explanation. Consciously steer clear of traditionally masculine energy drink tropes to welcome all genders and individuals, including the neurodiverse community.
• •Stay Energetic & Visually Consistent: Match the vibrant, modern, and clean aesthetic of the branding with equally energetic and concise copy. Use strong verbs and a lively rhythm. Ensure visual elements (colors, imagery) align with this tone across all platforms.

Social Perception

Positive & Innovative, Trustworthy & Authentic, Effective, Appealing to Health-Conscious Consumers, Inclusive & Relatable, Growing Rapidly & Successfully

Copy Examples

• •Headline: Ditch the Jitters. Embrace the Zen. PerfectTed: Natural Matcha Energy for a Focused Flow. Body: Tired of that coffee crash or the buzz-then-bust of sugary energy drinks? PerfectTed brings you sustained energy and mental clarity, powered by organic, ceremonial grade matcha. Feel good, stay focused, and conquer your day, naturally. #PerfectTed #MatchaEnergy #NaturalFocus #NoJitters
• •Social Media Post (Image: Person smiling, holding a PerfectTed can in a work/study setting): Caption: That 3 PM slump? We don’t know her. 😉 Power through your projects with PerfectTed’s smooth matcha energy. Real fruit, real focus, real good vibes. What are you conquering today? #MatchaPower #PositiveEnergy #ProductivityBoost #HealthyHabits #PerfectTed
• •Email Subject: Your Secret Weapon for All-Day Energy (It’s Green!) Body: Hey [Name], imagine an energy drink that tastes amazing, keeps you focused for hours, AND is actually good for you. Meet PerfectTed! Our matcha-powered drinks are made with 100% natural ingredients, no hidden nasties. Ready to feel the difference? Shop now and get 10% off your first order!
• •Short Video Ad Script (Fast-paced, upbeat visuals of people enjoying PerfectTed in various activities): (Voiceover, energetic & friendly): Life’s a marathon, not a sprint. Need energy that lasts? Without the artificial highs and crashing lows? PerfectTed is here! Natural matcha, real fruit, incredible taste. Fuel your awesome. Find your focus. Find PerfectTed. #FuelYourAwesome #MatchaMagic #EnergyRedefined
• •Website Banner: Finally. Energy That Feels As Good As It Tastes. Sub-text: Experience the uplifting power of PerfectTed. Organic matcha, no additives, just pure, sustained energy and focus. Explore our flavors!