Tono de Marca

Energetic and Playful, Approachable and Relatable, Positive and Uplifting, Health-Conscious and Informative

Valores de Marca

• •Health and Wellness
• •Transparency
• •Sustainability
• •Quality
• •Innovation
• •Personability/Authenticity

Mejores Prácticas

• •Embrace "Positive Energy": Ensure all copy, from social media captions to product descriptions, carries an underlying tone of optimism, vibrancy, and enthusiasm.
• •Keep it Real and Relatable: Use a conversational and approachable voice. Share behind-the-scenes content and the founders' journey to maintain authenticity. Avoid overly corporate jargon.
• •Highlight the "Why": Consistently remind the audience of the health benefits and the problem Perfect Ted solves (energy without jitters/crashes, a natural alternative).
• •Be Playful but Purposeful: Incorporate fun and humor where appropriate, especially on platforms like TikTok and Instagram, but always tie it back to the core message of healthy, natural energy.
• •Visual and Verbal Cohesion: Ensure the visual branding (bright, clean, energetic) is mirrored in the language used – fresh, clear, and lively. The tone on their Instagram and website already demonstrates this well.

Percepción Social

Innovative Healthy Alternative, High Quality & Good Taste, Youthful and Trendy, Accessible Matcha, Founders' Story Resonance, Growing Brand Awareness

Ejemplos de Copy

• •Instagram Post (Image: Colorful flat lay of Perfect Ted cans): Wave goodbye to the jitters and hello to good vibes! 👋 Our matcha-powered energy is all-natural, packed with real fruit, and tastes amazing. What flavor are you sipping on today? #PerfectTed #PositiveEnergy #MatchaMagic #HealthyEnergy
• •Website Banner: Fuel Your Focus, Naturally. ✨ Discover Perfect Ted: The delicious matcha energy drink that keeps you going without the crash. Shop our range now and feel the difference! #SpreadPositiveEnergy
• •TikTok Video Caption (Video: Founder trying a new flavor with an excited reaction): OMG! 🤫 You HAVE to try this! Our new [Flavor Name] is a game-changer. Seriously good, seriously energizing. Grab yours before Teddie drinks them all! 😉 #PerfectTedEnergy #NewFlavor #MatchaLove #DragonsDen
• •Email Subject Line: Tired of being tired? Perk up with Perfect Ted! 🍵 Email Body Snippet: Ditch the artificial buzz and embrace the smooth, sustained energy of matcha. Perfect Ted is your go-to for a delicious, healthy pick-me-up. Explore our flavors and find your perfect match(a)!
• •LinkedIn Post (Company Page): Perfect Ted is revolutionizing the energy drink sector, one matcha-powered can at a time! We're proud to offer a natural, healthy alternative that supports focus and wellbeing. Learn more about our journey from a personal need to a "Dragons' Den" success story and our mission to spread positive energy. #PerfectTed #Innovation #HealthyLifestyle #Entrepreneurship #Matcha