Brand Tone

Minimalist, modern, product-centric, direct, clean, and straightforward. Avoids humor, slang, and overly promotional language.

Brand Values

• •Simplicity
• •Aesthetics
• •Functionality
• •Consistency

Best Practices

• •Resolve the Name Discrepancy: Align the brand name with the product. Rebranding to "Perfect" or a similar name across all platforms is essential for clarity and growth.
• •Embrace "Less is More": Keep all copy short, direct, and clean. Use concise sentences and avoid jargon or overly descriptive words. Let high-quality product imagery do most of the talking.
• •Develop a Consistent Hashtag Strategy: Create and use a unique, relevant hashtag (e.g., #MyPerfectCase, #PerfectAesthetic) on social media to build a searchable content library and encourage user-generated content. Avoid generic or confusing tags related to "tan."
• •Re-engage Social Media with a Clear Voice: Revive social media accounts with a consistent posting schedule. Use the minimalist tone to ask simple, engaging questions, run polls, and feature customer photos to build a community.
• •Standardize Product Descriptions: Ensure all product descriptions are uniform, leading with functional benefits, followed by aesthetic appeal, and using consistent formatting for readability.

Social Perception

One of severe confusion due to the mismatch between brand name and products. Impression of low visibility and trust due to inactive social media and lack of reviews. The target audience is undefined.

Copy Examples

• •Simplicity, refined. The new collection is here. Discover your perfect case.
• •Minimal design. Maximum protection. The only case you'll need.
• •Your aesthetic, protected. Shop the Essentials collection now.
• •Understated style. The Matte Black case, designed for every device.
• •Elevate your everyday. Find your Perfect case at [Website Link].