Brand Tone

Friendly, Heartfelt, Customer-centric, Informal (especially on TikTok), Slightly Quirky and Humorous at times

Brand Values

• •Personalisation and Uniqueness
• •Handmade Quality and Care
• •Customer Happiness
• •Family Business Ethos
• •Meaningful Connections
• •Accommodating Special Requests

Best Practices

• •Always Emphasise the "Personal" and "Heartfelt": Whether it's a product description or a social media update, connect the item to the emotion it will evoke or the special moment it represents. Use words like "cherish," "memories," "love," "special," "unique."
• •Maintain a Friendly and Approachable Voice: Use conversational language. Address the customer directly (e.g., "you," "your"). Avoid overly formal or corporate jargon. Inject warmth and enthusiasm.
• •Highlight "Handmade in Yorkshire" and "Family Business": This reinforces the values of care, quality, and a personal touch, differentiating the brand. It adds to the trustworthiness and charm.
• •Be Solution-Oriented and Helpful: In customer interactions and FAQs, focus on making the customer's experience easy and joyful. Frame responses positively and show a willingness to help with special requests.
• •Incorporate a Touch of "Quirky" or "Fun" Where Appropriate: While the core tone is heartfelt, don't be afraid to show a bit of personality, especially on more informal platforms like TikTok, aligning with their "sometimes funny" gift approach. This can make the brand more relatable and memorable.

Social Perception

Positive, Trusted, Good Value (though some exceptions noted), Reliable for Special Occasions, Appreciation for the "Handmade" Aspect

Copy Examples

• •Facebook Ad (New Baby Gift): Welcome a precious new arrival with a gift as unique as they are. Our handcrafted keepsake boxes are lovingly personalised with their name and birthdate – a treasure for years to come. Made with love in Yorkshire, because every little miracle deserves something special. ✨ Shop now and make their first memories unforgettable!
• •Instagram Caption (Anniversary Gift): Celebrating another year of love? ❤️ Our personalised photo frames are the perfect way to cherish those special moments together. Handmade with care, just for you and your favourite person. Tell us your love story in the comments! #PerfectPersonalisedGifts #AnniversaryGift #HandmadeWithLove #YorkshireMade #CherishTheMemories
• •Email Subject Line (Seasonal Promotion): Make Mum's Day Extra Special! Unique Personalised Gifts Inside... Email Body Snippet: This Mother's Day, go beyond the usual and give a gift that truly speaks from the heart. At PerfectPersonalisedGifts, we lovingly handcraft unique treasures in our Yorkshire workshop, ready to be personalised with your special touch. Because she’s one of a kind, her gift should be too! Explore our collection and find the perfect way to say 'I love you.'
• •TikTok Video Idea (Behind the Scenes): Visual: Quick cuts showing a popular item being designed, engraved/printed, and packaged with care. Voiceover (Upbeat & Friendly): Ever wonder how your PerfectPersonalisedGift comes to life? 🤔 It all starts with an idea (sometimes a quirky one!), lovingly designed right here in our Yorkshire workshop! Each piece is handmade with a sprinkle of happiness, just for you or someone special. What shall we make next? Let us know! #HandmadeGifts #PersonalisedGifts #SmallBizLove #Yorkshire
• •Website Banner (General): Gifts as Unique as Your Story. Handcrafted in Yorkshire. Personalised with Love. Find the perfect present today!