Tono de Marca

Trendy & Youthful, Enthusiastic & Passionate, Approachable & Friendly, Confident & Quality-Focused, Playful & Creative

Valores de Marca

• •Quality & Craftsmanship
• •Customization & Personalization
• •Customer Satisfaction & Community
• •Convenience & Time-Saving
• •Reusability & Value
• •Empowerment & Self-Expression
• •Aspiration (from Etsy)

Mejores Prácticas

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., youthful, enthusiastic, confident, friendly) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience & Platforms: Tailor the specifics of the tone to the platform, but keep the core essence consistent. TikTok can be more informal and trend-driven, while website copy might be slightly more polished but still enthusiastic and benefit-driven.
• •Use Consistent Language & Emojis: Incorporate signature phrases (like "besties," "pressie besties"), emojis (✨💅💖), and a general level of enthusiasm that aligns with the established tone across all communications.
• •Focus on Benefits & Solutions (with Personality): Highlight how your press-on nails solve problems (time-saving, salon-quality at home, durability, self-expression) but do so using the brand's unique, engaging voice, not just dry facts.
• •Stay Authentic & Engage: Continue to interact with the community in a genuine way. Let the founder's passion shine through where appropriate, and reflect customer language and excitement back in your copy. Regularly review customer comments and social media interactions to stay aligned with how your audience perceives and talks about your brand.

Percepción Social

Positive & Trusted, Innovative & On-Trend, Community-Oriented, High Demand, Authentic

Ejemplos de Copy

• •✨ OMG, besties, are you READY?! 💅 Our NEW 'Chromatic Dreams' collection just DROPPED! 💖 Think iridescent shimmers, bold cat-eyes, and all the sparkle you can handle. Hand-painted, super sturdy, and 100% YOU. Snag your faves before they're gone – you know the drill! 😉 #PerfectlyPressedNails #NewCollection #PressOnNails #NailGoals #LuxuryPressOns #HandmadeWithLove
• •Level up your nail game in 10 mins flat! 🚀 Watch how I apply these 'Midnight Kiss' stunners for a flawless, salon-quality look that lasts WEEKS. No damage, all glam! ✨ Pro-tip: Our sizing kits are your secret weapon for that perfect PPN fit! Link in bio to shop! #PressOnTutorial #PerfectlyPressedNails #NailHack #DIYManicure #CustomNails #TikTokMadeMeBuyIt
• •Stop Dreaming, Start Pressing! ✨ Get Your Custom, Luxury Gel Press-On Nails. Handmade in the USA, Reusable & Gorgeous. Up to 4 Weeks of Flawless Wear. Shop Now & Find Your Perfect Set!
• •🤫 Shhh... Your Exclusive Early Access to Our Spring Fling Collection is HERE! *Email Body Snippet:* Hey Pressie Bestie! Get ready to bloom with our freshest spring designs! 🌸 From dreamy pastels to vibrant florals, these handcrafted sets are made to turn heads and last through all your sunny adventures. Because you’re part of the PPN fam, you get first dibs! Shop now before the official launch. You deserve this glow-up! ✨
• •🚨 RESTOCK ALERT! 🚨 They’re BAAACK! Your most-loved designs are back in stock NOW. Run, don’t walk! 🏃‍♀️💨 Custom sizes, always hand-painted with love. Link in bio to get yours! Tag a bestie who NEEDS these! 👇 #PerfectlyPressedNails #Restock #PressOns #NailObsessed #LimitedStock