Brand Tone

Enthusiastic, friendly, inspirational, faith-based, community-oriented, and authentic.

Brand Values

• •Faith
• •Community
• •Positivity and Empowerment
• •Authenticity
• •Service

Best Practices

• •Lead with "You" and "Your": Always address the customer directly to make the message feel personal and inclusive.
• •Weave in Faith Authentically: Don't force it. Integrate words like "grace," "faith," "blessed," and "shine your light" naturally into fashion-focused copy to reinforce brand values without alienating people.
• •Use Enthusiastic and Positive Language: Mirror the brand's established tone with upbeat words, emojis (🩷, ✨, 🙏), and exclamation points to maintain energy and excitement.
• •Foster Community with Questions: End social media captions with questions to encourage comments and build a two-way conversation, reinforcing the community value.
• •Tell the Story Behind the Clothes: Go beyond describing a dress. Talk about how it will make the customer feel or the perfect occasion for it (e.g., "the perfect dress for making memories after Sunday service").

Social Perception

Perfectly Made is perceived as a go-to online boutique for women who want trendy, affordable clothing that aligns with their Christian values. Customers view it as more than just a store; it's a community they can connect with. The owners are seen as relatable and trustworthy, which builds strong brand loyalty. The brand is positively associated with supporting a small business with a clear, faith-based mission.

Copy Examples

• •"Walking on sunshine and faith! ☀️ Our new 'Sunday Best' floral dress has just arrived and she is everything. Perfect for church, brunch, and everything in between. Tap to shop and let your light shine! #perfectlymade #faithandfashion #newarrival"
• •"A little BTS of your orders being packed with so much love and prayer! 🙏 We're so grateful for this amazing community. Which piece are you most excited to unbox?! Let us know! #smallbusiness #packanorder #christianboutique #grateful"
• •A Little Faith & A Lot of New Fashion Inside!
• •Style That Inspires. Faithfully and Beautifully Made For You.
• •"More than just an outfit—it's a statement of grace. Discover our new collection of confidence-boosting styles, thoughtfully curated for the modern woman of faith. Shop Perfectly Made and find pieces that feel like they were made just for you. Get 15% off your first order!"