Brand Tone

personal, heartfelt, and romantic

Brand Values

• •Personalization & Craftsmanship
• •Permanence & Memory
• •Passion & Authenticity
• •Family & Love

Best Practices

• •Lead with the Story: Always connect the product back to the founding story of love and passion. Use phrases like "Born from our own special day" or "We craft each piece with the care we took for our own wedding."
• •Emphasize "Forever": The concept of permanence is your unique selling proposition. Consistently use words like "lasting," "forever," "keepsake," and "memento" to reinforce the value of the product beyond the wedding day.
• •Use Personal and Emotional Language: Speak directly to the customer's emotions. Use "you" and "your" frequently. Frame the products around feelings and experiences love, celebration, memory, and legacy.
• •Highlight Customization and Craftsmanship: Remind customers that their arrangements are not mass-produced. Use terms like "handmade," "custom-designed for you," "crafted with care," and "your unique vision" to convey a sense of personal service and artistry.
• •Maintain a Romantic and Elegant Aesthetic: Ensure all visual elements (photos, website design, fonts) and written copy align with a romantic, slightly rustic, and elegant feel. The language should be beautiful and inspiring, never purely transactional.

Social Perception

small, dedicated, and high-touch business that offers a unique and lasting alternative to traditional floral arrangements. The perception is that of a specialist craftsperson rather than a large, impersonal company.

Copy Examples

• •More than just flowers a memory that lasts a lifetime. Discover our handcrafted wood floral arrangements.
• •From our wedding to yours. It all started with a personal passion, and now we pour that same love into every bouquet we create. Let us craft a forever keepsake for your special day. #PerfectlyKnotted #WoodFlowers #WeddingBouquet #ForeverKeepsake
• •Walk down the aisle with a bouquet as enduring as your love. Each flower is delicately crafted and custom-dyed to match your vision, creating a beautiful, handmade piece you can treasure long after you say 'I do.'
• •For your forever and always | Custom Wedding Flowers
• •Tired of flowers that wilt? Your wedding memories shouldn't. At Perfectly Knotted, we create stunning wood flower arrangements that last a lifetime. Fully customizable to your color palette. Get a free consultation today and let's design your forever bouquet!