Brand Tone

Elegant yet Accessible, Confident and Empowering, Modern and Trendy, Warm and Personable

Brand Values

• •Affordable Luxury/Accessible Elegance
• •Self-Expression and Confidence
• •Inclusivity
• •Craftsmanship and Quality
• •Everyday Wearability
• •Personal Connection

Best Practices

• •Embrace "Perfectly Imperfect": Consistently lean into the unique brand name. Use phrases that highlight individuality over conformity, and confidence in being oneself. Juxtapose "average" with positive attributes like "perfectly confident," "perfectly you," "perfectly elegant in your own way."
• •Balance Aspiration with Accessibility: While showcasing elegance and style (e.g., mentioning 18K gold plating, trendsetting designs), always bring it back to everyday wearability, affordability, and personal expression. Avoid overly exclusive or unapproachable language.
• •Focus on Empowerment and Confidence: Craft messages that uplift the reader. Use active voice and words that inspire self-assurance. Highlight how the jewellery helps wearers express their personality and feel good.
• •Maintain Warmth and Personability: Even when discussing luxury aspects, keep the tone approachable and relatable. Use "you" and "your" to speak directly to the customer. Share the brand's story and mission where appropriate to build connection.
• •Be Specific About Value: Clearly communicate the tangible benefits – "18K gold plated," "handcrafted," "skin-safe," "demi-fine," "designed for layering," "affordable elegance" – to reinforce quality and the brand's promise without sounding overly technical or compromising the elegant feel.

Social Perception

Positive Association with Quality and Design, Aspirational yet Attainable, Empowering and Modern, Trusted

Copy Examples

• •Headline: Be You. Be Confident. Be Perfectly Average. Body: Your style is your story. Our handcrafted 18K gold-plated jewellery is designed for your every day, making luxury personal and empowering you to shine, just as you are. Discover pieces that feel like you, not like a fleeting trend. #PerfectlyAverage #EverydayElegance
• •Instagram Post Caption (with an image of layered necklaces): Layer on the confidence. Our demi-fine, skin-safe jewellery is made for the modern you – effortlessly blending opulence with everyday ease. Because elegance shouldn't wait for a special occasion. It's your 'Perfectly Average' day to sparkle. ✨ #AffordableLuxury #DesignedInIndia #StackableStyle
• •Product Description Snippet (for a versatile pair of earrings): From desk to dinner, these meticulously crafted 18K gold-plated earrings are your new go-to. Designed for the trendsetter who values both style and substance, they’re a reminder that being 'Perfectly Average' means being perfectly, unapologetically you. #TimelessVersatility #HandcraftedJewellery
• •Facebook Ad Copy: Tired of "perfection"? Embrace *your* sparkle. Perfectly Average Jewellery offers stunning, handcrafted demi-fine pieces that celebrate your unique style. Feel confident, look fabulous, and redefine luxury on your own terms. Shop now for 10% off your first order! #PersonalLuxury #BeUniquelyYou
• •Email Subject Line: It’s Perfectly Okay to be Perfectly You. (And Here’s Some Sparkle to Prove It ✨) Email Body Snippet: At Perfectly Average, we believe true elegance is about feeling comfortable and confident in your own skin. Our latest collection is handcrafted to help you do just that – beautiful, affordable pieces designed for your perfectly unique life. Explore jewellery that’s as individual as you are.