Brand Tone

approachable, confident, empowering, friendly, engaging, informative, reassuring, playful, bold, with an undercurrent of irreverence

Brand Values

• •Comfort
• •Inclusivity
• •Quality
• •Customer-Centricity
• •Authenticity

Best Practices

• •Lead with the Feeling: Always start with the core emotional benefit: comfort and confidence. Frame your copy around how the customer will feel wearing the jeans.
• •Embrace Inclusivity in Your Language: Use gender-neutral and body-positive language. Celebrate diversity in your copy as much as you do in your visuals.
• •Amplify Customer Voices: Regularly feature customer testimonials and reviews in your marketing materials. This builds social proof and reinforces your brand's authenticity.
• •Maintain a Confident and Solution-Oriented Tone: Position the brand as the answer to the "uncomfortable jeans" problem. Use strong, positive, and reassuring language.
• •Be Playful and Relatable, Especially on Social Media: Don't be afraid to use humor and engage with current trends, particularly on platforms like TikTok and Instagram, to connect with a younger audience.

Social Perception

A solution-oriented brand that has successfully addressed the challenge of finding comfortable and well-fitting jeans. Customers view them as a reliable and high-quality option, with many becoming repeat buyers. The brand's active and inclusive social media presence has cultivated a positive and modern image.

Copy Examples

• •Tired of the stiff, restrictive feeling of traditional denim? So were we. That's why we created Perfect Jeans. Experience the freedom of movement with our signature stretch fabric. Join over 200,000 happy customers and find your perfect fit today.
• •You are the ‘perfect’ in Perfect Jeans. We love seeing how you style your comfort. Tag us in your photos for a chance to be featured! #PerfectJeans #ComfortInMotion #RealStyle
• •The search is over. Jeans designed to fit you, not the other way around. Discover our range of styles and experience the comfort that has everyone talking.
• •Subject: Welcome to the Comfort Club! We saw you just snagged your first pair of Perfect Jeans, and we're so excited for you to experience the difference. Get ready for a whole new level of comfort and style. We can't wait to hear what you think!
• •The struggle is no longer real. #PerfectJeans #JeanHacks #ComfortGoals