Brand Tone

Approachable & Friendly, Professional & Quality-Oriented, Creative & Solution-Oriented, Enthusiastic

Brand Values

• •Quality Craftsmanship
• •Personalization & Customization
• •Customer Satisfaction
• •Reliability & Timeliness
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., "Friendly, but not overly casual; Professional, but approachable; Creative and inspiring"). Provide examples of "do's and don'ts."
• •Prioritize "Perfect" and "Personalized": Consistently weave in keywords that reinforce your core offerings and brand name, such as "perfect," "precision," "custom," "personalized," and "unique."
• •Show, Don't Just Tell (Especially on Visual Platforms): Use high-quality images and videos of your products. Let the craftsmanship speak for itself, accompanied by concise, engaging captions that highlight the personalization or the story behind the item.
• •Maintain a Helpful and Responsive Persona: In all communications (social media comments, emails, customer service), ensure the tone is helpful, patient, and focused on providing solutions for the customer, reflecting the positive experiences mentioned in reviews.
• •Be Consistent Across All Channels: Whether it's the website, a Facebook post, or an email newsletter, the tone should feel cohesive and instantly recognizable as Perfect Etch. Regularly review content across platforms to ensure alignment.

Social Perception

Positive: Customers generally perceive Perfect Etch as a reliable company that delivers high-quality, personalized engraved products. Helpful & Accommodating: They are seen as easy to work with and willing to go the extra mile. Skilled & Precise: The "Perfect Etch" name and the quality of their work contribute to a perception of them as skilled professionals in their craft.

Copy Examples

• •Headline: "Make Your Mark with Perfect Etch. ✨ Unforgettable Gifts, Flawlessly Engraved." Body: "From custom YETIs that tell your story to unique corporate gifts that impress, we bring your vision to life with precision and care. Let's create something perfectly you."
• •Social Media Post (with image of a custom tumbler): "Sip in style! This beauty was custom etched right here in Austin. What can we create for you today? #PerfectEtch #CustomGifts #LaserEngraving #AustinTX"
• •Product Description Snippet: "Crafted with care, personalized with precision. Our [Product Name] features flawless etching on high-quality [Brand Name material], ensuring your design lasts as long as the memories it represents."
• •Email Subject Line: "Your Vision, Perfectly Etched. Discover Custom Engraving." Body Intro: "Looking for a gift that truly stands out? At Perfect Etch, we specialize in transforming everyday items into cherished keepsakes with our expert laser engraving."
• •Ad Copy: "Don't just give a gift, give a 'Perfect Etch.' 🎁 Quality engraving for every occasion. Fast, friendly service. Visit perfectetch.co today!"